Fanclub PR wins Wowcher’s PR brief
Deals website Wowcher has enlisted Fanclub PR to run its UK press office and drive brand advocacy and search visibility for the business, following a competitive pitch.
Alexis Harrison, head of external media at Wowcher, said: “Fanclub clearly understands our business and audience, and the team is a great fit for us.
“PR plays a valuable role in our integrated marketing campaigns and we’re looking forward to establishing Wowcher as the best and most exciting deals site in the UK.”
Adrian Ma, founder and managing director of Fanclub PR, added: “The team at Wowcher is future-focussed and understands the value an earned strategy can bring to a digitally-driven business. Together, we will help the nation save more money and have a lot of fun doing so.”
- Pictured: Adrian Ma (centre) and the Fanclub PR team
