Plenty of Fish finds the perfect match in Tin Man

Dating service Plenty of Fish has hired Tin Man as its first agency outside of the US and Canada to tell its story in the UK market.

The company has briefed Tin Man to devise a strategic UK comms plan as part of a tailored approach to market-specific PR.

Shannon Smith, senior PR and comms manager at Plenty of Fish, said: “Tin Man has been appointed at a great time for the brand. Plenty of Fish is the second most downloaded dating app in the US and is growing rapidly all around the world. We’re looking forward to working with the team and believe in their expertise.

Tin Man founder Mandy Sharp added: “Plenty of Fish sees more conversations than any other dating app. With conversations as the foundation of meaningful relationships for singles, Plenty of Fish has a real opportunity to emotionally engage with users. We’re excited to deliver some fantastic proactive comms for the brand.”