Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Change comms impacts positively on business
In a special Gorkana webinar this week, Ketchum directors David Rockland and Kieran Colville explained how the agency helps businesses change, how it measures change [...]
Pegasus hires Alison Perkins as head of studio
Health and beauty specialist Pegasus has appointed Hogarth Studio’s operations manager, Alison Perkins, to the newly-created role of associate director, head of studio. With [...]
AMEC partners with Cannes Lions
AMEC, the International Association for Measurement and Evaluation of Communication, has linked up with Cannes Lions to launch an advisory service for the Research and [...]
Peppermint Soda adds clients to property portfolio
Peppermint Soda has expanded its property portfolio with three new clients including Story Homes, Till Asset Management and Artez Group. Peppermint will develop Story Homes’ [...]
Cheapflights hires White Tiger for UK PR
Travel search brand Cheapflights has brought in White Tiger PR to handle its UK consumer and trade PR, following a competitive pitch. White Tiger has been briefed to raise the [...]
Andy Coulson to launch corporate comms firm
Andy Coulson, ex-News of the World editor and a former Downing Street director of comms, has joined forces with Pitch’s chief exec Henry Chappell to launch Coulson [...]
Davos 2016: how PRs can realise the true opportunity this week’s forum presents
This week’s World Economic Forum (WEF), held in Davos and commonly referred to by its place-name, is both star-studded, including celebrities from Bono to Leonardo [...]
Another Word Communications wins The Body Shop pitch
Another Word Communications has been appointed by the ethical skincare company, The Body Shop, to manage its corporate and sustainability communications following a [...]
Collinson Group selects Citigate Dewe Rogerson
Collinson Group, which operates brands in the loyalty, lifestyle benefits, insurance and assistance spaces, has hired Citigate following a competitive pitch process. Citigate [...]
Citizen’s Tom Winterton joins The Romans as associate director
Creative agency The Romans, which celebrates its first anniversary this week, has appointed Citizen senior account director Tom Winterton as associate director. In his new [...]
Bottle promotes consumer director Natasha Hill to MD
Bottle’s Natasha Hill has moved from her position as director of consumer to take up the role of MD at the agency. Hill joined Bottle in February 2015, having spent seven [...]
The Food Standards Agency chooses Threepipe
The Food Standards Agency (FSA) has appointed Threepipe to help drive social reach and engagement around key consumer facing campaigns after a competitive pitch. The first [...]
Cogent Elliott wins creative brief from London Midland
Train operator London Midland has handed a creative comms brief to marketing comms agency Cogent Elliott, following a four-way pitch. London Midland operates trains through [...]
Café Rouge appoints LightBrigade to handle consumer PR
Café Rouge, part of the Casual Dining Group, has brought in LightBrigade to handle its consumer PR, as the French-styled restaurant chain undergoes a major property and brand [...]
NRAS hands cross-sector brief to Nobull
Nobull Communications has been appointed to support The National Rheumatoid Arthritis Society (NRAS) and handle consumer PR, corporate PR and seasonal media campaigns for the [...]
Food sharing app OLIO hires Marlin PR to grow brand awareness in UK
OLIO, an app that allows neighbours and local shops to share surplus food and avoid waste, has brought in Marlin PR for a six month project covering consumer and corporate PR [...]
Birmingham International’s John Morris joins Freshwater
Independent comms agency Freshwater has appointed John Morris from Birmingham International Airport to strengthen its work in the transport and infrastructure sectors. Morris [...]
Online community International Women in Mining brings in Yellow Jersey
International Women in Mining (IWiM), a global web-based community which aims to improve the gender balance in the mining industry, has appointed Yellow Jersey as its comms [...]