Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Opinion: How SMEs can get the most from PR
Luke Budka, director at TopLine Comms, tells us the challenges SMEs face when it comes to PR, and what to keep in mind when looking to appoint an agency. The main PR challenge [...]
Beattie to open offices in Canada
Beattie is opening an office in Canada and claims its international expansion is a reaction to the recent Brexit vote. Laurna Woods, group managing director at Beattie, said: [...]
Opinion: Analysing effective communication and leadership
As the agency publishes its fifth annual Ketchum Leadership Communication Monitor (KLCM) study, Rod Cartwright, director, global corporate and public affairs practice, [...]
Kazoo promotes fine food and drink event The Epicurean
Kazoo Communications has won a social media brief to support the launch of ‘The Epicurean’, a fine food and artisanal drink event for the UK. The Epicurean London, which comes [...]
Hotwire creates specialist health tech team
In response to growth in the health tech sector, Hotwire has launched a new global health tech practice. Brendon Craigie, group CEO at Hotwire, said: “Every day we get the [...]
Meet Kate Thornton, editor-in-chief of TBSeen.com
Gorkana has a few final places available for its exclusive breakfast briefing with smart shopping and lifestyle content platform TBSeen.com next Thursday 7 July. TBSeen.com [...]
Melitta Coffee hires TK
Global agency TK has been appointed by Melitta Professional Coffee Solutions to handle the UK launch of its new range of blended coffee, following a three-way pitch. Melitta [...]
PR Case Study: #Try20
When PHA Media was enlisted to support Living Streets’ National Walking Month 2016 and change the behaviour of the general public, particularly among the middle aged, the [...]
Avant Homes switches to MHP
Leading UK housebuilder, Avant Homes, has appointed MHP as its new financial PR agency.The team at MHP consists of chief executive of financial at MHP Andrew Jaques, director [...]
Eulogy enhances leadership team
Eulogy has promoted Lucie Kaye to head of consumer, who takes over from Scot Devine, who is in a new cross-agency role as brand and innovation director. Kaye has been at [...]
Holiday site icelolly.com selects MC2 for B2B brief
Leeds-based holiday comparison site, icelolly.com, has appointed MC2 to develop its marketing communications strategy.The brief requires MC2’s brand and corporate advisory [...]
Cycle-wear brand stolen goat briefs The Earned Agency
High performance cycle-wear brand stolen goat has brought in The Earned Agency to handle its global PR, as it looks to grow its international presence. stolen goat was founded [...]
Gibson Innovations briefs Ranieri
Consumer technology PR and social media specialist Ranieri has been appointed by Gibson Innovations, a brand licensee of Koninklijke Philips NV, to handle the UK PR for the [...]
LEWIS appoints new head of corporate comms
Dan Masser joins LEWIS to head its new corporate communications practice. Masser, who joins from Blue Rubicon, will drive the growth and direction of the agency’s corporate [...]
Digital Marketing World Forum: three PR takeaways
The Digital Marketing World Forum, which took place in London last week, hosted big players in the marketing and communications industry with speakers from brands including [...]
B2B Case Study: ‘The Patron’s Lunch’
On the Queen’s 90th birthday, FleishmanHillard Fishburn helped to bring the public’s attention to the support the monarch gives to not-for-profit organisations all [...]
Nissan strengthens global comms team
Global vehicle manufacturer, Nissan, has strengthened its global comms function with a series of promotions and hires. Sadayuki Hamaguchi, currently head of Nissan global [...]
Threepipe promotes inaugural Unibet Champions League of Darts
The Professional Darts Corporation (PDC) brought in Threepipe to work with sports sponsorship marketing agency Earnie to support the inaugural Unibet Champions League of [...]