Opinion: We have a responsibility to close the PR “opportunity gap”
Jessica Huie, director of Kaleidoscope Comms, talks about how meeting her first PR mentor changed her life – and why she’s proud to be part of Connect Mentors. We do not all [...]
Your chance to meet CNBC International
CNBC International will round off a great year of Cision media briefings with an exclusive event at London’s Milton Court next week. Noelle Murbach-Lami, CNBC’s head of news [...]
Opinion: Record-breaking campaigns are a sign of the (rapidly changing) times
Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and [...]
Sign up for webinar on niche consultancies and PR disruption
Time is running out for you to sign up to Cision’s “Are niche consultancies disrupting the PR industry?” webinar, which takes place next week on Tuesday 21 [...]
Opinion: Multi-market PR – a map for success
Mark Pinsent, managing director, Europe, at The Hoffman Agency, explains some of the common challenges faced by companies executing multi-market PR campaigns, and how to [...]
Opinion: If you can’t communicate, you can’t lead
As former prime minister Gordon Brown’s new book, My Life, Our Times launches, Rob Lester, head of issues and crisis management at Good Relations, argues that leadership has [...]
How to create a highly effective press release in 4 easy steps
The press release remains an essential tool of the trade for PRs and communicators alike. The media landscape may have changed dramatically in recent years. But the [...]
Opinion: The cure for bad advertising
Andrew Bloch, Frank PR‘s co-founder and group MD, argues that people have had enough of bad advertising. So, is it time for advertisers to take a lesson from the comms [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the biggest challenges senior marketers face. It generates qualified prospects, identifies potential leads and engages customers [...]
Last chance to claim your place at Cision’s Financial News media briefing
Time is running out to claim your place at Cision’s exclusive breakfast media briefing with Francesco Guerrera, Dow Jones’ head of Europe, and Chris Newlands, [...]
Cision panel: Communicators must combine art and science
Communicators need to harness a combination of data and instinct in order to create successful campaigns, industry experts said at last night’s exclusive discussion event in [...]
Opinion: Equality still a long way off for women in PR
Angela Oakes, joint president and co-founder of GWPR, reveals the results of its 2017 survey and outlines what must be done to achieve equality for women in PR. The results [...]
Opinion: Why PR should embrace SEO insights
Jim Hawker, Threepipe’s co-founder and owner, says acquiring an SEO firm transformed his agency and argues that all PRs should inform their content strategies with data-driven [...]
Opinion: Reputation management tips to help you sleep at night
Neil Bayley, director of corporate brands at Good Relations, says reputation management is as important as ever – and outlines two opportunities to help business leaders [...]
Opinion: It’s no accident that influencer marketing is on the rise
Targeting niche influencers can yield far greater results than getting coverage in the mainstream press, argues supercar vlogger Mr JWW. Successful marketing campaigns depend [...]
Opinion: From facts to fables – how corporate comms is embracing storytelling
What do near death experiences, commuter woes and the tampon tax have to do with corporate PR? Michael Taggart, director of storytelling at Foco, explains. The case for the [...]
Opinion: Layer up to stop your media relations going cold
Launch director Niki Wheeler outlines why it’s important to brainstorm multiple angles for the same story to achieve maximum media coverage. When it comes to media relations [...]
Opinion: Why “digital footprint” monitoring is essential for crisis management
Digitalis Reputation CEO Dave King discusses the implications growing digital footprints and the free availability of personal information online have for crisis management. [...]