London Mayoral Elections 2016: Social Media Analysis
The elections for Mayor of London had the capital in a buzz. With the end of Boris Johnson’s reign, many took to social media to discuss who the next successor would be. [...]
Celebrating the royal birthday
The longest-serving British monarch Queen Elizabeth II marked her birthday on the 21st April as she spent much of the previous 90 years: waving to the crowds. It was [...]
Muggles on social media welcome the Wizarding World
The news about the opening of Harry Potter’s Wizarding World took social media by storm with posts from excited visitors at the opening when even the blazing California [...]
April Fool’s Day – don’t trust anything you read…
Don’t trust anyone today. Don’t trust your neighbour. Don’t trust the news. Expect your yearly lot of pranks, jokes and hoaxes. For today is April Fool’s Day. It is uncertain [...]
Happy Birthday, Twitter!
If you are interested in the latest thinking on the media industry, upcoming campaigns, media analysis, social media and PR planning these are the must-read stories. Twitter [...]
The road to the EU referendum
The heat has been turned up and the campaign has finally kicked off for the June 23 EU referendum on whether the UK should leave the European Union. To map the media buzz [...]
Four essential components to building an outreach strategy
On face value, it can seem as though building a successful outreach strategy is simple. You just email a few websites here and there, write a generic blog post and hope for a [...]
Look back at 2015 with Google’s Year in Search
The phrase ‘Whites Against Trump’ became popular on Twitter in December after African American comedian, W Kamau Bell, asked white Americans to step up and criticise white [...]
If Carlsberg did Christmas trees…
Facebook at Work, the professional version of the social network, is expected to launch in the coming months, after spending a year in tests. The new service, geared towards [...]
Make tea, not war!
On Thursday, HBO released a 40 second spot for season 6 of Game Of Thrones which will debut in April. The teaser, featuring Jon Snow whose fate remains unknown, reignited [...]
Word of the year, Lego and an all new Google+
The Oxford Dictionary Word of the Year 2015 is not actually a word. Instead, for the first time ever, a pictograph has been given the honour. The emoji ‘face with tears of [...]
From Adpocalypse to Advertainment: the Mediatel Media Playground write-up
I always know a Mediatel event is going to be a cracker, and the one I attended yesterday did not disappoint. The annual Media Playground conference consisted of thoroughly [...]
Alistair Campbell says: stop celebrating (if you want to win)
Last time you won a pitch or smashed a campaign, did you celebrate? Of course you did. But if you ask Alistair Campbell, you shouldn’t have. I saw Campbell recently at my alma [...]
A spooktacular spectacle of agency musical bingo
Last night we hosted an Indeedy Musical Bingo Halloween extravaganza (a game show meets dance party meets actual bingo) for some of our favourite London PR agencies, and it’s [...]
London Business Forum: Branson on Business
The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson. The discussion, Branson on Business [...]
Stylist Live: brands, meet your target consumer
Claire Burrows, creator and founder of Air & Grace, couldn’t believe her luck as she watched attendees stream into Stylist Live. This was her audience – the women [...]
Happy Birthday Instagram!
This week, Facebook unveiled ‘Reactions’, a new tool that will allow users to go beyond the Like button and use emojis to express their emotional responses. Facebook’s Chief [...]
The X Factor: Everybody’s (not) talking at me…
There has been a lot of talk over recent weeks about how talent show The X Factor is doing in the ratings war – but of course, TV ratings aren’t always an accurate barometer [...]