How to communicate about PR measurement
PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including [...]
When less is more – how measurement profits not-for-profits
Communications measurement is booming. According to industry analysts Burton Taylor, media analysis (including social media) is the fastest growing segment of the media [...]
Thinking fast and slow
You wouldn’t have thought that forensically detailed accounts of the use of statistics in basketball and “collatoralised debt obligations” in finance would lead to [...]
The cuckoo in the nest
When individuals have more influence than the organisations they represent Following her well received speech at the Golden Globes, there was widespread speculation that Oprah [...]
A new media reformation?
He has an orange complexion and an odd hairstyle. He is an outsider who has taken on the establishment of the most powerful nation in the world. He has embraced new media [...]
Alexander Mason: insights from Spinn Awards 2017
Cision has had a long term commitment to promoting and supporting the PR industry, which means for the last five years, we’re proud to have been the main sponsor for the [...]
People@Cision – Meet Kunal, senior client services executive
People @Cision is our series of interviews that shines a light on some of the fantastic people who work in our organisation, this is Kunal one of our senior client services [...]
Social Insights: Before you sign
You did it! You managed to wrangle a few quid from your Head of Comms to invest in Social Insights for 2017. Well done. (Not that you’re entirely sure what ‘social insights’ [...]
#SMW16: How brands stay true to their audiences
How do brands stay true to their audiences in a rapidly changing world? Relative Insight and TechHub hosted a panel for Social Media Week that attempted to explore that [...]
Language trumps location
I hate to use the ‘T’ word, but the phrase ‘language trumps location’ from the recent AMEC Summit does have a ring to it. Tim O’Brien, General Manager of Global [...]
London Business Forum: Branson on Business
The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson. The discussion, Branson on Business [...]
The X Factor: Everybody’s (not) talking at me…
There has been a lot of talk over recent weeks about how talent show The X Factor is doing in the ratings war – but of course, TV ratings aren’t always an accurate barometer [...]
How creating original video won us the pitch
Preparing the proposal On my first day at Bottle as Content Lead, I was invited into a pitch meeting where we were planning a proposal for a prospective client. By the end of [...]
A bold question – but what is PR?
It is a question that is not easily defined. Even PR professionals admit that it is hard to define exactly what PR is. A lot of PRs understand what PRs do but how to sum it up [...]