Brandnation PR and Social has been appointed to handle the PR for heritage trainer brand Saucony Originals. The agency will target men’s and women’s fashion-led media outlets, bloggers and influencers to communicate Saucony’s heritage and style credentials. Jessie Wales, Brandnation’s fashion director, will lead the account. Mary Killingworth, managing director at Brandnation, said: “Saucony Originals sits […]
Zoe Ogilvie, director of BIG Partnership, outlines what she sees as the key growth areas for PR in 2018, including green energy, PR measurement, video content and more. I’m not going to win any prizes for insight or originality by forecasting that the greatest growth for PR agencies in 2018 is going to come from the […]
Vested has appointed Elspeth Rothwell, a former FTI Consulting MD, as its UK CEO. Rothwell will run the firm’s European operations following Vested’s acquisition of Templars Communications earlier this month, which is driving its European expansion. At FTI Consulting, Rothwell was responsible for delivering integrated comms campaigns and strategic planning for financial services clients. Before that, […]
Milk & Honey PR has promoted Jo Cresswell to associate partner. Cresswell (pictured above) joined Milk & Honey PR last March as client director and was formerly head of corporate at Rostrum. The agency has also promoted Harriet King to senior client executive and appointed Lindsay Stanley as its “client director on the ground” in New Zealand. […]
Toy manufacturer IMC Toys has appointed Mason Williams Communications to handle its UK PR and media relations, following a competitive pitch. The agency will target trade and consumer media coverage to support IMC’s new and existing lines, while also managing PR programmes across IMC licensed properties. Julie Ball, head of marketing UK at IMC Toys, said: […]
Faith PR has added Adare SEC, a technology-led specialist in securely printing and distributing documents, to its client roster following a competitive pitch. The firm has enlisted Faith PR to handle its media relations and news generation. The agency will drive brand awareness across sectors including automotive finance, utilities, insurance, banking and retail finance. Stefanie Hopkins, Faith […]
Meat-free burger brand Moving Mountains has appointed Palm PR to manage the launch of its UK-first “bleeding” plant-based burger, following a three-way pitch. Palm PR will implement a public relations and social media campaign to launch the brand in the UK and educate the market about its product, which “bleeds” beetroot juice. The agency will target print […]
Influencer marketing may have been the big growth story of 2017. But media relations techniques still form the backbone of every great PR strategy. PR will always be about building great relationships – whether you’re pitching a story, following up on the phone or networking with an up-and-coming influencer. That’s why Cision’s first webinar of 2018 […]
W Communications has appointed Adam Mack, Weber Shandwick’s former EMEA chief strategy officer, as its first ever UK CEO. Mack will work to enhance W’s strategic capabilities and develop its offering in areas including data analytics, ROI measurement and channel strategy. He will also work with the board and Mark Perkins, W’s creative director, to […]
Nico Sarti, TVC Group’s head of digital strategy, discusses why brands should be using influencers, where to find the best brand advocates and his “influencer to watch” for 2018. Micro influencers were a hot topic in 2017. But what are the advantages of working with micro influencers over more traditional media channels? The growth of social […]