Threepipe has acquired performance marketing agency Spot Digital, as it looks to enhance its natural search and SEO capability. Spot Digital, a technically driven SEO agency, was set up by Tony Thomas in 2014 and works with clients including Jack Wills, L’Occitane and Panasonic. Thomas said: “As a start-up focussing on innovative growth hacking techniques, […]
Clementine Communications has been chosen to handle a 2016/2017 UK PR campaign for fine wine merchant Friarwood. Based in London, Friarwood is both an on and off-trade family-owned company, supplying the UK with wines from Bordeaux, Burgundy and further afield. The company recently expanded its offering to include wines from Canada, Australia and Bulgaria. Clementine […]
The Association of Accounting Technicians (AAT) has appointed Headland to deliver its student acquisition campaign following 2016’s exam results dates. Headland will work on AAT’s annual, multi-channel campaign, targeting 16 to 18-year-old students as they leave school and consider further education options. Nicky Burke, PR manager at AAT, said: “We have run this campaign for […]
Amazon has launched ‘Prime Day’ offers for the second year today (Tuesday), and, as shoppers scope out the best deals among its ranges of tech devices, clothing, health, beauty and toys, Gorkana asks PR pros, what provides better PR value – the e-tailer’s Prime Day or the more widely used concept of Black Friday? Both retail events […]
Fiona Pargeter, head of global PR communications at Jaguar Land Rover, has been named as the leader in the communications category of Autocar magazine’s ‘Great British Women in the Car Industry’ list. In 2009, Pargeter joined JLR as global PR director for Land Rover after working at Ford, Volvo and Nissan. She talks to Gorkana about her experience […]
Speed Communications, part of The Mission Marketing Group, has acquired PR and comms agency The Splash Partnership, expanding its offer into the foodservice and hospitality sectors. The Splash Partnership specialises in the foodservice and hospitality industry and works with clients including Nestlé Professional’s out of home brands (Nescafé / Milano / Maggi / Chef / Toque d’Or), Bidvest Foodservice, apetito, TUCO (The University […]
UK-based MHP Communications, and US-based Dukas Linden Public Relations (DLPR), have formed a strategic partnership to provide a global financial communications service. Together the two firms’ financial services clients have aggregate assets under management, or advice, totalling $4 trillion (£3 trillion). Seth Linden, president at DLPR, said: “Our partnership with MHP is a result of months of […]
Jolly Good Causes, which was set up in 2014 to provide low cost and free press and comms support to small charities in the UK, is inviting members of the public to help it rebrand and choose a new logo. People can vote for their favourite out of five logo options for the third sector […]
Golin has brought in Ogilvy’s Alex Wood as executive creative director, with a brief to “bring innovation into the agency”. Wood spent more than three-and-a-half years at Ogilvy, where he was lead creative on recent Bacardi and Grey Goose portfolio pitch wins and cross-channel campaigns including Vodafone Firsts (first flight – Cannes Lion gold winner, 2014), […]
Halfway through his 2016 presidential term at the CIPR (Chartered Institute of Public Relations), Rob Brown talks about the professional body, its ongoing work, and reflects on the issues and opportunities currently affecting the wider PR industry. How are you finding your time as CIPR president? It’s an honour and a challenge. I’ve spent a lot […]