Text100 appoints new creative directors in APAC and North America

Comms consultancy Text100 has appointed Lee Devine and Adam Selwyn as creative directors for its Asia Pacific and North America hubs, respectively.

Devine (pictured above) will be responsible for the day-to-day leadership of Text100’s APAC creative work and building its regional creative hub, which provides clients with design, digital and film production services.

He will be based in Text100’s Singapore office and joins the agency from APV in Hong Kong. There, he led a team of in-house creatives, writers, editors and producers, creating content for a brand portfolio that included FWD, Manulife, Prudential and Morgan Stanley.

Before that, he spent five years working under the leadership of Richard Parkinson at London-based agency IncrediBull. Parkinson is now Text100’s global creative director.

Selwyn will take creative leadership for North America and shape the region’s creative hub. Based in the company’s New York office, he will work with teams across Text100’s four US locations.

He previously worked for Golin and Olson Engage, where he devised and led programs for clients including Tylenol, Pepsi, Disney, Kraft, White Wave and Goose Island Brewing.

“Here in Asia, we’re especially excited to have Lee Devine join the team,” said Lee Nugent, APAC regional director at Text100. “Lee’s appointment is a key step towards making sure meet our agency goal of delivering inspiring work to clients time and time again.”

Ken Peters, regional director for Text100 North America, added: “We have a talented creative team and the addition of Adam as our creative director brings great cross-disciplinary insight and a creative mind that will bring energy and fresh thinking to our clients and our teams.”