Harvester hires Threepipe

Family restaurant chain Harvester has handed a retained PR brief to Threepipe to manage its social media and consumer press office activity, following a competitive pitch.

Threepipe has been briefed to generate brand awareness, drive consideration and build brand loyalty for the Harvester brand over the next 12 months, “setting it apart from competitors”, says Threepipe co-founder Jim Hawker, through impactful, multi-channel campaigns.

Anneli Fereday, marketing manager at Harvester owner Mitchells & Butlers, said: “We were incredibly impressed by Threepipe’s response to the brief. The team fully understood the challenges we face and were able to present us with a plan that would help to carve out a niche in a highly competitive market.

“Threepipe’s creative ideas really showed us how they can combine PR and social to drive key messages and impact. We’re looking forward to working with the team over the next 12 months.”

Jim Hawker, co-founder at Threepipe, said: “We are delighted to have been briefed by Harvester for the next 12 months. Our mission has been set to help define Harvester’s opportunity and set it apart from competitors by consolidating the brand’s content creation. The brand’s great ambition and its diverse fan base gives us the perfect platform to continue to grow awareness and expand consideration amongst new and existing diners as they look for different dining options.”