Clarion appoints Tom Fender to advisory board

Convenience retailing expert Tom Fender has joined Clarion’s advisory board. He joins TV personality and Saturday Kitchen regular Olly Smith and Condiment Junkie co-founder Scott King, who were appointed to its advisory board of “Very Clever People” in July.

Fender’s experience includes being co-owner of him! research & consulting, which for almost 20 years has watched and listened to more than five million convenience shoppers in stores across the UK and abroad.

He is also a founder, investor and director of e-learning business bolt learning, which delivers personalised industry training for people connected to the convenience and route-to-market sector.

Fender has been briefed to help bolster Clarion’s ability to provide insights on the convenience retailing sector for prospective and existing trade clients, which include Unilever, Diageo and JTI.

Along with Olly Smith and Scott King, he joins Newtrade Publishing MD Nick Shanagher and award-winning retailer Rav Garcha on Clarion’s “Very Clever People” advisory board.

Amanda Meyrick, Clarion CEO, said: “Our VCPs play a vital role in helping us smartly research creative ideas to achieve memorable results. We pick their brains as part of our BRIGHT APPROACH™ and we’re delighted we can tap into Tom’s unique knowledge and experience to better reach and change shopper and customer behaviour.”