See.Saw promotes UK’s “cleanest” protein bars

The Primal Pantry, the brand behind the “UK’s cleanest protein bars”, has handed a 12-month PR contract to consumer and lifestyle agency See.Saw.

Founded by Suzie Walker, a nutritionist and food industry marketer with experience at Nestle, Innocent Drinks and Little Dish, in February 2014, The Primal Pantry’s range of fruit and nut bars is listed in more than 3,000 UK stores and are exported  to more than 26 countries.

Dubbed the “UK’s cleanest protein bars”, the range uses ingredients suitable for people adhering to paleo diets. Last month, the brand also launched a natural protein bar made from 100% raw ground hemp seed.

Walker said: “We needed an agency partner that shares our vision and ambition to challenge the packaged food industry and ultimately, help us inspire a real food revolution. We have aggressive growth targets and believe that See.Saw have the credentials to help us reach these.”

Megan Greenwood, See.Saw founder,  added: “Our mission is to help The Primal Pantry become the most well-known, and most-loved, real food brand in the world as more people embrace the clean eating lifestyle.

“The Primal Pantry’s success since launching in 2014, the same year as See.Saw, is phenomenal and we are excited to be a part of its further future success.”