Trainline names European comms lead

Trainline has appointed MSLGROUP London’s Victoria Biggs as European director of comms. She takes on her new role in August with a brief to drive brand awareness in the UK and Continental Europe.

Biggs has been briefed to set the independent rail retailer’s European comms strategy across multiple markets, including France, Germany, Italy and Spain.

She will oversee consumer, corporate, social media and internal comms, and report to Trainline’s chief commercial officer, Simon Darling.

Darling said: “Victoria has exactly the right experience to grow Trainline in Continental Europe and be highly visible amongst our key audiences. With deep and proven experience delivering strategic communications in multiple global markets, Victoria willput the talent and structures in place that we need to deliver successful campaigns and processes that can be shared and applied across Europe.”

Biggs’ appointment follows Trainline’s acquisition of Paris-based Captain Train, Continental Europe’s largest rail ticket retailer, in March this year.

Biggs added: “I am joining an ambitious, high growth technology business at a time when Trainline has partnered with another exciting technology brand to make rail travel in and around Europe easier than ever. Known by millions in the UK, Trainline is largely unknown to people on the continent, so I am looking forward to having a role in building brand awareness and attracting new customers in multiple new markets.”

Biggs joins Trainline from MSLGROUP London (part of Publicis Groupe’s comms agency network), after six years as MD of its consumer practice, where she led UK and EMEA accounts including Procter & Gamble and Netflix.

Before MSLGROUP, she spent seven years at Freud Communications and three years at eBay UK as director of PR.