Happy Birthday Instagram!

This week, Facebook unveiled ‘Reactions’, a new tool that will allow users to go beyond the Like button and use emojis to express their emotional responses. Facebook’s Chief Product Officer Chris Cox has described Reactions as “a more expressive Like button”, with initial pilots taking place in Ireland and Spain. Reactions looks like an exciting addition to Facebook and we can’t wait to try it out!

Instagram turns five this week! The photo-sharing app loved by many (400 million users) is one of the fastest-growing social networks and increasingly seen as a key platform to announce news. With 80 million photos uploaded across the site every day, the three most popular Instagramers are Taylor Swift (49.9 million followers), Kim Kardashian (48 million followers) and Beyonce (47.1 million followers).

Earlier this week, McDonald’s launched its hotly anticipated all-day breakfast. However, unimpressed competitors immediately took to Twitter to fight back, with IHOP, Denny’s and Waffle House among those to highlight that the #AllDayBreakfast is not a new idea exclusive to the golden arches.

Middle Eastern airline Emirates has teamed up with US superstar Jennifer Aniston for its most recent ad. In the 60-second spot, Aniston wakes up in her comfortable Emirates bed after having a “nightmare” about flying with an airline that doesn’t have a shower or bar on board. The video was unveiled earlier this week and has already been viewed almost 2.5 million times on YouTube.

This week’s infographic comes from Advertising Week, showing the impact of social media and mobile on the industry and the growing mobile reach of social platforms like Facebook,Tumblr, Google and Instagram.

 

This article was written by Dani Doroftei.