Halpern to promote Laura Ashley’s 65th anniversary

Home and fashion retailer Laura Ashley has appointed Halpern as its retained PR agency.

The agency will support on special projects to help the brand celebrate its 65th anniversary this year and it will also run press offices for both the company’s home and fashion divisions.

Nick Kaloyirou, joint chief operating officer at Laura Ashley, said: “We are thrilled to be working with the team at Halpern, their strategic vision, unrivalled network and creative thinking will continue to enhance the conversation around the Laura Ashley brand across home and retail.”

Jenny Halpern Prince, Halpern CEO, added: “Laura Ashley is an iconic brand with global recognition and a rich heritage. We are looking forward to highlighting the brands diverse offering across the retail and home space.”