Borkowski wins NOW That’s What I Call Music! comms brief
Borkowski has been appointed to create an influential campaign for UK music brand NOW That’s What I Call Music!, the biggest series compilation albums in the country.
NOW That’s What I Call Music! 96
Since launching in 1983, NOW That’s What I Call Music! has become a “British cultural icon” in popular music spanning a wide breadth of genres and eras. NOW is on its 96th release and described as an “expert insight into current trends and a time capsule of musical history”.
Borkowski has been briefed to increase awareness of the streaming service NOW+ and devise and deliver a creative comms strategy as the brand approaches N0W 100.
Peter Duckworth and Steve Pritchard, NOW’s co-MDs, said: “Borkowski ‘s extensive network, experience, and insight will be invaluable as we build the NOW+ streaming service alongside the core releases and gear up to NOW 100 with a whole series of celebratory events in 2018.”
Dee McCourt, Borkowski ‘s head of entertainment, added: “As a team of music lovers NOW albums were a huge part of growing up for us and NOW 100 is going to be yet another totem of British musical history. It’s brilliant to be helping to tell the story of this unique and enduring music brand at such a landmark time.”
