W offers job to creator of fake John Lewis Christmas ad

Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, has been offered a newly-created role by W Communications on its digital and social team.

Jablonka created the video, entitled ‘The Snowglobe’,  as part of his media coursework back in June (when he was aged 17 at the time), and it has since clocked up nearly 800,000 views.

Following the mass of interest in the video, W tweeted Jablonka on Monday (7 November) saying they were keen to talk to him about a role at W “for when your exams are over”.

Hey @atnickjablonka, we are v impressed with your ad. Keen to talk to you about a role at W (for when exams are over). DM us your details!

— W (@Wcommlondon) November 7, 2016

Sophie Raine, director at W, has since spoken to Jablonka about the offer, who said the last 24 hours has been “absolutely crazy,” and he is due to visit W’s offices later this week to discuss the role, which W has said would focus on “creating content for household brands”.

Raine said: “Advertising agencies are paid billions by brands to try and replicate exactly what Nick, aged 18, has managed to do with his fake John Lewis ad. Nick’s work captured our attention – we were all inspired by his ingenuity and creativity, especially given his age.

“It was a no brainer to create a bespoke role for him within our digital content team, offering him the chance to create content and emotive stories for huge household brands.”

She continued: “Nick was both excited and overwhelmed by our proposition and we are arranging a meeting for later in the week to flesh out his package and what the role will involve.”