JD Sports briefs PHA Media

PHA Media has been appointed by high street giant JD Sports to handle press office activity for its JD Women and Pink Soda Sport brands, following a competitive pitch.

JD Women offers fashion and fitness collections from a wide range of high profile brands including Nike, Adidas, Ellesse and Ivy Park and incorporates exclusive products within each collection.

PHA Media has been brought on board to help raise the profile of JD Women as the “unsung brand” of the high street. As part of the brief, the agency will also run press office activity for Pink Soda Sport, which will include celebrity and influencer engagement.

Victoria Dougherty, brand director at JD Sports, said: “We selected PHA Mediabased on their strategic thinking and wealth of journalistic contacts.  We feel confident that they will respond to our challenge of keeping JD Women and Pink Soda Sport at the front of female consumers minds.”

Shelley Frosdick, director of PR at PHA Media, added: “The team at PHA is delighted to be working with JD Sports for both JD Women and Pink Soda Sport. JD Sports is an institution on the high street and we’re really excited to be working alongside the womenswear team to drive awareness of their offering within the UKmedia.”