Hain Daniels hands six-figure PR brief to Aduro

Aduro has won a six-figure PR brief from food and drink manufacturer the Hain Daniels Group to deliver projects for Sun-Pat peanut butter, Hartley’s 10-Cal Jelly Pots and dairy free milk alternative Dream.

Aduro will kick off with a campaign for peanut butter brand Sun-Pat in October, targeting secondary school children and mums.

Key elements of the ‘Spread the Energy: Fuel Your Dreams’ campaign, created by Aduro, will include Olympic ambassadors and photography and video assets, all with a clear consumer call to action driven by social media activity.

Aduro will then deliver a January launch campaign to support Hartley’s 10-Cal Jelly Pots at a key sales period, leading with a celebrity ambassador to deliver key messages through creative assets and supported with a social influencer campaign.

For Hain Daniels’ Dream brand, Aduro will deliver a strategic campaign with a strong influencer element to drive awareness of the dairy free milk alternative.

David Atkinson, MD of Grocery for the Hain Daniels Group, said: “We are delighted to have Aduro on board to support the marketing strategy and hard work of our internal team. We feel confident they will deliver results against promises.”