Innis & Gunn hands global comms brief to Manifest

Innis & Gunn has appointed Manifest as its global comms agency following a competitive pitch, as the Edinburgh-based craft brewer embarks on expansion plans in both the UK and Canada.

The agency has been briefed to develop a brand strategy and comms plan to be delivered across the company’s key markets; US, Sweden, Canada and the UK.

Over the next 12 months, Manifest will also develop a new brand manifesto for Innis & Gunn. The agency will work alongside Canadian agency, Your Brand.

Dougal Gunn Sharp, Innis & Gunn founder, said: “We are thrilled to be working with Manifest. They immediately impressed us not just with their unmatched knowledge and creativity, but also their radical candour and bold plans to unlock the potential of the Innis & Gunn brand globally. They have more than harnessed the passion for beer within the Innis & Gunn team; they have amplified it through their insight and ideas.

“We recognised the need to move the brand forward at home and abroad, and Manifest is the right partner to start telling our story – thus far kept largely within the walls of the business – in a compelling way.”

Alex Myers, group CEO at Manifest, added: “The more we learned about Innis & Gunn, the more we realised the potential of the brand – driven largely by their passionate team and amazing beer. The company is at a pivotal point of growth in the UK and abroad, and we’ve been given the responsibility to help shape the direction of the brand as it further establishes itself in a craft beer market it helped pioneer.

“At Manifest, we insist on working in partnership and collaboration with our clients and this has been welcomed by an incredible Innis & Gunn team open to new ideas and approaches. The brand was born as a result of Dougal Sharp’s curiosity, openness and experimentation – personality traits that are cornerstones of the craft beer movement and elements of the brand that haven’t before been given the limelight they deserve.”