Why PR measurement is as revolutionary as the printing press
Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. [...]
Opinion: How to future-proof young leaders
Erin Salisbury, senior project manager for Ketchum’s global research and analytics team and PRmoment’s Young Professional of the Year 2018, presents four top tips to help [...]
Cision panel: Communicators must combine art and science
Communicators need to harness a combination of data and instinct in order to create successful campaigns, industry experts said at last night’s exclusive discussion event in [...]
Last chance to join the Cision “art vs science” comms debate
Ruth Yearley, Ketchum‘s insight and strategy director, will give her take on how communicators should combine science and creativity at an exclusive Cision event next [...]
Ketchum strategy director to weigh in on ‘art vs science’ comms debate
Ruth Yearley, Ketchum‘s insight and strategy director, will give her take on how communicators should combine science and creativity at an exclusive Cision event on [...]
Grayling launches digital comms title predicting “rise of the robots”
Grayling has predicted the “rise of the robots”, and how communicators might be affected, in Me, Myself and AI, its new digital magazine examining the risks and opportunities [...]