Opinion: Seven deadly ways to approach an influencer
Following yesterday’s launch of Gorkana‘s Guide to Influencer Marketing, Joe Friel, head of influencer relations at Good Relations, says there are seven ways PRs [...]
Milton Keynes Council appoints Houston PR for 50th anniversary
Milton Keynes Council has appointed Houston PR to publicise its 50th anniversary in 2017. The one-year project will focus on significant dates in the calendar, including the [...]
LEWIS launches employee advocacy product
LEWIS has launched an employee advocacy product and service named Employee Activate. The new product will enable individual employees to be a part of their company’s wider [...]
Why advertising increasingly needs PR support
John Lewis’ Christmas ad for 2017 shows how PR, along with social media, can spearhead and launch a major advertising campaign. Comms pros from W Communications and Taylor [...]
Redleaf appointed by alternative financier GapCap
GapCap, an alternative finance provider for high-growth businesses, has appointed Redleaf Communications. Managing director Rebecca Sanders-Hewett and senior account managers [...]
Opinion: What corporate brands should learn from Trump’s victory in a world of rebellion
Aside from the fate of the pollsters – who should be looking for new careers after three strikes on the bounce on calling the big things wrong – one assured [...]
Porter Novelli makes multiple hires to health and wellness team
Porter Novelli London has appointed former AbbVie senior communications manager, Matthew Foster, as director of its health and wellness practice. Abigail Last, from Red Door, [...]
Lloyds Banking Group hires group corporate communications director
Fiona Laffan will join Lloyds Banking Group as group corporate communications director. Currently head of corporate communications, EMEA at Goldman Sachs, and prior to that a [...]
Archbishop of Canterbury appoints head of media
Justin Welby, The Archbishop of Canterbury, has appointed the Mail on Sunday’s religion and education correspondent, Jonathan Petre, to the newly-created position of head of [...]
3CX has appointed Spark Communications for UK comms
Software company 3CX has appointed London-based tech PR agency Spark Communications to handle its UK communications, with the aim to drive influence and awareness beyond the [...]
Reputation Institute hires UK MD and commercial director
Research and advisory reputation firm, Reputation Institute, has hired former Liberty Global corporate communications VP Marcus Smith to head up its UK operation as MD, and [...]
Henkel UK appoints head of corporate communications
Henkel, the company behind well-known brands such as Pritt, Sellotape, Loctite, Right Guard and Schwarzkopf, has appointed Carole Scott as head of corporate communications for [...]
MHP/Engine and Pegasus among PRCA National Awards winners
MHP/Engine and Pegasus, with three awards each, were the big agency winners at last night’s PRCA National Awards. In addition, Direct Line Group took home the largest share of [...]
Is PR struggling to effectively communicate tech trends in retail?
Bringing together consumers’ online and offline experiences will be a key theme at WIRED RETAIL 2016 next week, according to the event’s curator Nick Compton. But how [...]
2016 Suzy Spirit Award winner Henry Playfoot joins 2017 judging panel
Henry Playfoot, the winner of the 2016 Suzy Spirit Award, has joined the panel of judges in their quest to find two exceptional PR and comms professionals for 2017. Now in its [...]
W offers job to creator of fake John Lewis Christmas ad
Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, [...]
Clarity PR wins Captify
Clarity PR, which specialises in working with fast-growing tech businesses, has won the account for London search intelligence company Captify. Clarity’s team has been briefed [...]
Video becomes the main driver for brand loyalty
Well over half (59%) of consumers say they are more likely to develop loyalty to a brand if they watch a video about it that they like, according to new research from video [...]