Opinion: 5 ways to hone your influencer marketing strategy
Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy. Work backwards, and start with why [...]
PR Case Study: Brands2Life – Cards With Heart
Brands2Life helped Moonpig’s Valentine’s Day cards to stand out by forming a partnership with NHS Blood and Transplant to send organ donor cards to loved ones. [...]
Big Brand Ideas announces six new hires
Integrated agency Big Brand Ideas has appointed six new members of staff to work across its various teams following a number of new client wins. Sachin Desai and Anna Nicholls [...]
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
Four Travel to handle Singapore Tourism Board’s UK PR
The Singapore Tourism Board has appointed Four Travel, the specialist travel division of Four Communications, as its new UK PR consultancy. The agency will work closely with [...]
Go People appoints Munch to launch private theatre experience
London-based theatre company Go People has appointed Munch to launch its private theatre experience, Revels in Hand, following a competitive pitch. Munch will deliver creative [...]
Engine Group to drive RAF Museum’s visitor numbers
The RAF Museum has appointed Engine Group agencies MHP, WCRS and Engine Media to deliver an integrated comms and marketing campaign. The agencies are tasked with increasing [...]
Last week’s PR news in brief (14 – 18 May)
Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology [...]
Personal finance disruptor appoints PR Agency One
Honcho, the UK’s first online “reverse auction” marketplace for personal finance, has appointed PR Agency One to handle its UK launch this autumn. PR Agency One has already [...]
Opinion: Trade show marketing must evolve to survive
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving [...]
Prostate Cancer UK and Ava Women choose instinct
Men’s health charity Prostate Cancer UK and fertility specialist Ava Women have appointed instinct to raise awareness of the work they do. Prostate Cancer UK has also briefed [...]
Discover the big reputational risks tech companies face
Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand [...]
Splendid to handle Wilkinson Sword’s social strategy
Wilkinson Sword has appointed Splendid Communications as its strategic social and content agency. The agency has been tasked with changing the way the brand engages customers [...]
Little Red Rooster wins Adidas eyewear account
Silhouette International has appointed Little Red Rooster to handle UK PR for its Adidas Sport eyewear brand. Little Red Rooster will manage press relations, influencer [...]
Ketchum and Weber Shandwick win big at PR Week Global Awards
Ketchum and Weber Shandwick were the big winners at the PR Week Global Awards as they took home four and three awards respectively. Weber Shandwick celebrated winning the [...]
The Lifestyle Agency secures 3 new clients
Shared workspace City Pavilion, men’s suit brand Jack Davison Bespoke and women’s accessory label Metin have joined The Lifestyle Agency’s client roster. City Pavilion owner [...]
Triggerfish wins Museum of London PR brief
Triggerfish Communications has won a 12-month brief to oversee all meetings and event led PR activity for the Museum of London and the Museum of London Docklands. The agency [...]
60 Seconds with Burgess Furniture’s Celine Mallet
Celine Mallet, head of marketing at Burgess Furniture, elaborates on why she joined the company, its new comms plan and how she intends to develop the Burgess brand. [...]