60 Seconds with Empica’s Martin Powell
Following Empica’s move to bigger premises just outside Bristol, managing director Martin Powell talks about why the agency has moved, his 28 years in the industry and [...]
Clarion to handle Conviviality’s comms
Drinks wholesaler and distributor Conviviality PLC has appointed Clarion Communications as its retained UK agency. Clarion has been tasked with creating and implementing [...]
House wins Thursford museum’s Christmas Spectacular
Thursford, a museum in Norfolk which boasts the world’s largest collection of steam trains and organs, has signed W-owned agency House to support its “Vegas-style” [...]
Text100 appoints new creative directors in APAC and North America
Comms consultancy Text100 has appointed Lee Devine and Adam Selwyn as creative directors for its Asia Pacific and North America hubs, respectively. Devine (pictured [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the biggest challenges senior marketers face. It generates qualified prospects, identifies potential leads and engages customers [...]
Tin Man to promote It’s A Monthly Thing’s subscription boxes
It’s A Monthly Thing, home to menstrual product subscription box brands Pink Parcel and bettybox, has appointed Tin Man as its PR and comms agency for 2018. Tin Man is tasked [...]
Turkish Airlines partners with M&C Saatchi PR
Turkish Airlines has appointed M&C Saatchi PR as its retained communications partner in the UK, following a competitive pitch. M&C Saatchi PR will handle the airline’s [...]
Why measurement is the key to rapid earned media growth
For earned media to grow as rapidly as the paid and owned media industries have expanded, communicators need to embrace measurement. Yet, many in PR still don’t see [...]
Hoover Candy appoints new director of brand and comms
Appliance manufacturer Hoover Candy Group has appointed Antony Peart to the newly created position of director of brand and communications. He will work alongside the [...]
Cision panel: Communicators must combine art and science
Communicators need to harness a combination of data and instinct in order to create successful campaigns, industry experts said at last night’s exclusive discussion event in [...]
This week’s PR news in brief (16-20 October)
Here’s a round-up of the essential PR news stories that have been announced over the past week – featuring Threepipe, the new Cate Blanchett film and highlights from the PR [...]
Bite wins Cocoon’s UK comms brief
Cocoon, the smart home company and all-in-one security system, has chosen Bite as its UK brand communications agency following a competitive pitch. Bite will handle [...]
Weber Shandwick wins consultancy of the year at PR Week Awards
Weber Shandwick was the big winner at last night’s PR Week Awards, taking home a haul of five awards including the Gold Award for Consultancy of the Year. The agency was also [...]
4 essential PR insights from the 2017 Social Journalism Study
From Twitter’s falling popularity to the dawn of a new breed of “social journalist” – Cision’s 2017 Social Journalism Study is packed with insights to help communicators build [...]
BIG Partnership wins Equi’s ice cream account
Scottish luxury ice cream brand Equi’s has appointed BIG Partnership to manage its trade and consumer PR. The Hamilton-based family business has hired the agency in order to [...]
Clarion wins LighterLife Fast brief
Weight loss brand LighterLife Fast has appointed Clarion Communications to oversee consumer and trade comms for its LighterLife Fast and Light Bites brands, following a [...]
Rooster oversees China Airlines’ UK return
China Airlines has appointed Rooster PR to handle PR and digital comms ahead of its return to flying in and out of the UK. It has also hired Aviareps as its UK General Sales [...]
Opinion: Equality still a long way off for women in PR
Angela Oakes, joint president and co-founder of GWPR, reveals the results of its 2017 survey and outlines what must be done to achieve equality for women in PR. The results [...]