Kathryn Pringle joins Unity as MD
Unity has appointed Kathryn Pringle as its new managing director, bringing her campaign experience and commercial acumen to the role, reports Mahesh Pillai. Pringle made her [...]
Virgin Sport appoints Gregory and Posner to handle its UK PR
Virgin Sport has appointed Daniella Posner and Julian Gregory to handle its UK PR and media relations and communicate its brand ethos. They have been briefed to deliver a [...]
The key challenges facing influencer marketing in 2018
Influencer marketing was PR’s big growth story in 2017. Instagram now boasts 700 million active monthly users, while YouTube’s top 10 creators raked in £93.7 million [...]
PHA Media wins Curvissa’s UK PR brief
Plus size retailer Curvissa has enlisted PHA Media to handle all of its press office and campaign activity for 2018, following a competitive pitch. PHA Media’s brief includes [...]
Black Diamond to promote Tuolumne County
North Californian destination Tuolumne County has appointed Black Diamond as its UK agency for 2018. Black Diamond will use its position as the destination’s first [...]
60 Seconds with Barbara Bates, Hotwire’s global CEO
Barbara Bates, Hotwire’s global CEO, talks about the brand’s global vision, the importance of investing in people and her greatest achievements. Hotwire unveiled a new brand [...]
Rule 5 wins Merlin Entertainments brief
Merlin Entertainments has appointed Rule 5 as its retained comms agency for its Sea Life Manchester and Legoland Discovery Centre Manchester venues. The agency has been tasked [...]
CIPR president Sarah Hall outlines her vision for PR in 2018
Sarah Hall, the CIPR’s 2018 president, talks about her plans promote diversity in PR, give younger practitioners a voice and establish PR as a strategic management function. [...]
Citypress hires senior social media manager
Citypress has appointed Sam Elmidoro as senior social media manager. Elmidoro will help to deliver campaigns and provide strategic advice to clients across the agency. She [...]
The end-of-year PR news round-up (11 December 2017 – 5 January 2018)
Catch up on the essential news, events and thought leadership you may have missed over the festive period with this end-of-year PR news round-up. Thought leadership [...]
End-of-year round-up: PR account wins (11 December 2017 – 5 January 2018)
The comms industry ended 2017 with a flurry of PR account wins from Frank PR, Newgate Communications, Hudson Sandler and many more. See the full round-up below. Consumer PR [...]
Opinion: The Launch guide to (festive) media relations
Niki Wheeler, director at Launch, reveals her top tips for generating earned media “cut through” for Christmas campaigns. Brits are saying “bah humbug” to 2017. The BDO High [...]
Stephen Waddington predicts 2018 will be a breakthrough year for PR
In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is [...]
This week’s PR news in brief (4-8 December)
Here’s our round-up of essential PR news stories and features from the past week, including an interview with National Geographic Food’s Maria Pieri, account wins for [...]
Mercieca hires Jade McCartney as senior account manager
Mercieca has appointed Jade McCartney as a senior account manager to its client services team. She joins from Clarion Communications and will work across a number of [...]
Influencers are essential in every marketing strategy says Good Relations’ Helen Cable
Helen Cable, senior digital consultant at Good Relations, talks about micro influencers, her favourite “rising stars” and why every brand should be using influencers in 2018. [...]
Claire Etchell wins Fredrick Jackson brief
British watchmaker Fredrick Jackson has appointed Claire Etchell as a PR consultant to promote its lifestyle brand to the press, influencers and bloggers in the UK. “Fredrick [...]
Launch names Juliet Cameron “chief operational launcher”
Launch has promoted Juliet Cameron to chief operational launcher, making her responsible for the day-to-day running of the business. Joining the agency as director of people [...]