This week’s PR news in brief (2-6 April)
Here’s a round-up of the week’s essential PR news, featuring Another World co-founder Lynda Redington, pitching tips from Stylist and the upcoming “Hacks vs [...]
60 Seconds with Another Word’s Lynda Redington
Lynda Redington, co-founder of Another Word with Nichola Mughal, explains why the pair started their own agency, their successes and challenges so far and ways in which [...]
Stylist: We want our Visible Women campaign to make a difference
Lisa Smosarski, Stylist’s editor-in-chief, detailed how the brand is using its voice to highlight issues affecting its readership at an exclusive Cision media briefing on [...]
Social Sugar wins Cash Converters’ PR account
High street pawnbroker Cash Converters UK has awarded Social Sugar its largest PR account to date, following a competitive pitch. For the next 12 months, the agency will [...]
Frank scores RFU’s London Sevens brief
The Rugby Football Union (RFU) has appointed Frank to handle its ongoing PR in the build up to this year’s HSBC London Sevens event at Twickenham in June. Frank will deliver a [...]
This week’s PR news in brief (26-29 March)
Here’s a round-up of the week’s essential PR news and features, including an interview with Forbes Europe’s Alex Wood, Cision’s EMIA present Abe [...]
Stand Agency wins Youth Sport Trust brief
The Youth Sport Trust has appointed Stand Agency to create a social and content focused comms campaign for its School Games programme. The agency will work with influencers [...]
How communicators can master modern media relations
“Sorry, I’m really busy and can’t talk to you right now, please send it over in an email and I’ll get back to you.” For a media relations practitioner, this is groundhog day. [...]
Hacks and Flaks prepare for football and netball battles
A titanic clash of industries moves from the office to the great outdoors next weekend, as PRs and journalists limber up for the annual Hacks vs Flaks Easter Sports Day. Both [...]
The Lucre Group wins six-figure dog food brief
Premium pet food brand True Instinct has handed a six-figure brief to The Lucre Group’s home and lifestyle division. The agency will introduce True Instinct to UK trade and [...]
Abe Smith to participate in keynote AMEC summit session
Abe Smith, president, Cision EMIA, will present his views on the future of earned media measurement at a keynote session at the 2018 AMEC Summit in Barcelona. He will be one [...]
Specialist LGBTQ+ travel PR agency KOG launches
Former journalists Gordon Smith and Krystin Arneson have launched KOG, a specialist agency aimed at building relationships between the LGBTQ+ community and tourism [...]
Opinion: PR versus marketing – how different can it be?
Former marketer Meg Dibb-Fuller, now senior client executive at Milk and Honey PR, lists the key differences she has encountered between the two disciplines since moving into [...]
Kirsty Reid joins Milk & Honey PR from Comic Relief
Milk & Honey PR has appointed Kirsty Reid, Comic Relief’s former national media manager, as client director to lead its growing consumer offering. Reporting to [...]
Cision clients sweep the board at PR Moment awards
Taylor Herring and The Romans both picked up five awards as Cision clients won 34 out of 36 gongs at last night’s 2018 PR Moment Awards London and the South ceremony at [...]
This week’s PR news in brief (19-23 March)
Here’s a round-up of the week’s essential PR news and features, including Cision’s activities at the B2B Marketing Expo, a new hire at FTI and account wins for [...]
Tom Ritchie: We are on the precipice of an earned media revolution
New technology is set to revolutionise earned media and allow communicators to target audiences and measure ROI like never before, says Tom Ritchie, Cision’s EMIA VP GTM. [...]
Issa PR to handle international launch of Danish public artwork
Issa PR has been appointed to handle the international launch of a public artwork in Denmark that will be unveiled on Saturday 31 March. The agency will represent artists [...]