Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Dimension Data names Golin as its lead PR agency
IT services company Dimension Data has appointed Golin to showcase its major brand activities and provide it with campaign and press office support in the UK and Ireland. As [...]
Go People appoints Munch to launch private theatre experience
London-based theatre company Go People has appointed Munch to launch its private theatre experience, Revels in Hand, following a competitive pitch. Munch will deliver creative [...]
Engine Group to drive RAF Museum’s visitor numbers
The RAF Museum has appointed Engine Group agencies MHP, WCRS and Engine Media to deliver an integrated comms and marketing campaign. The agencies are tasked with increasing [...]
Last week’s PR news in brief (14 – 18 May)
Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology [...]
Opinion: How augmented reality can revolutionise PR
Lauren Green, content marketing manager at Flow Digital, explores how communicators can use augmented reality (AR) to boost their earned media output. Augmented reality has [...]
Personal finance disruptor appoints PR Agency One
Honcho, the UK’s first online “reverse auction” marketplace for personal finance, has appointed PR Agency One to handle its UK launch this autumn. PR Agency One has already [...]
Durex campaign makes a splash thanks to Cision
Durex and Summit have won Best Content Marketing Campaign at the 2018 Performance Marketing Awards, with Cision playing a key role in the campaign’s success. Online retail [...]
Opinion: Trade show marketing must evolve to survive
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving [...]
Foco wins Advicefront’s PR and comms brief
Advicefront, a platform for financial advisers, has appointed fintech content marketing agency Foco to handle its digital communications and PR. Foco has been briefed to [...]
Prostate Cancer UK and Ava Women choose instinct
Men’s health charity Prostate Cancer UK and fertility specialist Ava Women have appointed instinct to raise awareness of the work they do. Prostate Cancer UK has also briefed [...]
WIRED: We want to be surprised and surprise our readers
WIRED wants to shine a light on the people driving change across the globe, its senior editor Matt Burgess said today at an exclusive Cision media briefing. James Temperton, [...]
Brands2Life to run horseracing welfare campaign
The British Horseracing Authority has selected Brands2Life to manage the PR and social brief for its The Horse Comes First equine welfare campaign. The agency is tasked with [...]
Discover the big reputational risks tech companies face
Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand [...]
Splendid to handle Wilkinson Sword’s social strategy
Wilkinson Sword has appointed Splendid Communications as its strategic social and content agency. The agency has been tasked with changing the way the brand engages customers [...]
Little Red Rooster wins Adidas eyewear account
Silhouette International has appointed Little Red Rooster to handle UK PR for its Adidas Sport eyewear brand. Little Red Rooster will manage press relations, influencer [...]
Ketchum and Weber Shandwick win big at PR Week Global Awards
Ketchum and Weber Shandwick were the big winners at the PR Week Global Awards as they took home four and three awards respectively. Weber Shandwick celebrated winning the [...]
The Lifestyle Agency secures 3 new clients
Shared workspace City Pavilion, men’s suit brand Jack Davison Bespoke and women’s accessory label Metin have joined The Lifestyle Agency’s client roster. City Pavilion owner [...]
Triggerfish wins Museum of London PR brief
Triggerfish Communications has won a 12-month brief to oversee all meetings and event led PR activity for the Museum of London and the Museum of London Docklands. The agency [...]