Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
W wins European PR brief for Major League Baseball
Major League Baseball (MLB) has appointed W to handle its UK and European PR, as the organisation looks to increase its efforts throughout the continent to engage with fans [...]
Opinion: A joined-up approach is key to creating top B2B campaigns
Murray Carmichael-Smith, managing partner of integrated marketing agency bcsAgency, explains why he uses a made-up word to sum up success in B2B PR and marketing. B2B [...]
Dubai Tourism hands UK and Ireland brief to The Brighter Group
The Brighter Group has been awarded the UK and Ireland PR contract for Dubai Tourism, following a competitive pitch. The tourist board plans to attract 20 million visitors to [...]
Pagefield appoints new partner Chris Rogers
Pagefield, which specialises in reputation management, campaigning and public affairs, has appointed Chris Rogers as a partner. Rogers joins Pagefield next month from [...]
Tavistock advises on Dee Valley Group takeover
Tavistock was recently appointed by Dee Valley Group plc, the holding company of Dee Valley Water, to advise on its £84m takeover by Severn Trent plc, which became effective [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week. Insight: Brands need to crack their own ‘culture code’ to bolster [...]
John Smedley hires Neville McCarthy Associates
Neville McCarthy Associates has been appointed to handle the PR for British knitwear brand John Smedley, which says it is the “oldest manufacturing factory in the world”. [...]
Newport tops LateRooms’ UK Valentine’s weekend destinations
Hotel reservations website LateRooms.com is boosting its profile by revealing the most booked destinations for Valentine’s weekend on its site, with Newport and Blackpool [...]
Most read people news on Gorkana News
Your bitesize update on the latest People News and Moves featured on Gorkana News: Redwood Consulting grows public affairs team Redwood Consulting, the communications [...]
Stand Agency chosen to raise awareness of Ovarian Cancer Awareness Month
Ovarian Cancer Action has appointed Stand Agency to kick-start Ovarian Cancer Awareness Month in March. Ovarian Cancer Action is the UK’s ovarian cancer research charity. From [...]
Consumer influence on brands has grown over five years
Weber Shandwick’s report The Company Behind The Brand II: In Goodness We Trust shows that 68% of consumers and 59% of executives believe brands are influenced by consumer [...]
Bluefin Payment Systems selects BackBay Communications
Financial services specialist BackBay Communications has been retained as “PR agency of record” by Bluefin Payment Systems, a payment technology provider for [...]
Five Zero Communications wins five new clients
Five Zero Communications, the Exeter-based corporate, B2B and tech specialist, has won five new clients. In the first few weeks of the year, the agency, which was set up just [...]
Brands need to crack their own ‘culture code’ to bolster reputation
Boutique consultancy Dragonfish has released a study showing that a lack of employee engagement can have a direct impact on brand image. Internal comms pros from The British [...]
Webinar: What SMEs and start-ups can really expect to gain from a PR campaign
Kate Hartley, a PR consultant and a start-up business owner, shared top tips for growing businesses in yesterday’s Cision webinar about PR for SMEs and start-ups. As a [...]
Sutton United hires Ready10 ahead of Monday’s Arsenal FA Cup clash
Ready10 has been called in by Sutton United FC to provide the National League club with commercial and comms support ahead of its FA Cup home tie with Arsenal on Monday (20 [...]
Nanoco appoints MHP Communications
Nanoco Group plc, a nanomaterials manufacturer, has appointed MHP Communications as its retained financial PR adviser. MHP will advise on the group’s UK financial and [...]
Zambuni promotes London’s first Fly Fishing Fair
The London Fly Fishing Fair has appointed Zambuni to launch its inaugural exhibition and help new audiences understand all aspects of the fly fishing industry. A new [...]