Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Finn chosen by Bio-Oil for its biggest digital campaign to date
Finn has been chosen by Godrej UK, distributor of Bio-Oil, to deliver the biggest ever digital marketing campaign for its scars and stretch marks treatment. Bio-Oil is a [...]
Balearic Islands Tourist Board hires Lotus
Travel specialist agency Lotus has been appointed by the Balearic Islands Tourist Board to handle its UK PR and promote the islands of Mallorca, Menorca, Ibiza and Formentera [...]
Wagamama hires Talker Tailor Trouble Maker as it celebrates 25th birthday
Creative comms shop Talker Tailor Trouble Maker has been named as the newly-appointed UK consumer PR agency for pan-Asian restaurant brand Wagamama, which celebrates it 25th [...]
PHA Media promotes The Oval’s historic 100th Test Match
PHA Media has been chosen by Surrey County Cricket Club to promote the 100th Test Match to be played at The Kia Oval this summer. The sporting venue will become only the [...]
M&C Saatchi PR launches new creative hub CREATE
M&C Saatchi PR has this week launched a new strategic and creative hub called CREATE, which it says will act as a central resource for more than 50 of its clients across [...]
Henman Communications wins David Lloyd clubs brief to activate Judy Murray partnership
Sports and lifestyle PR agency Henman Communications has been chosen by David Lloyd Clubs to launch its new tennis coaching partnership with Judy Murray, a former Fed Cup [...]
davies tanner extends PR brief with VisitScotland
davies tanner has extended its brief with client VisitScotland Business Events after an extensive review. The new agreement will see the agency support VisitScotland’s [...]
Beattie: What if social media could predict the snap election outcome?
Beattie’s digital team has launched a tongue-in-cheek investigation on what would happen if social media activity dictated how UK voters will behave in June and who will be in [...]
This week’s top people news on Gorkana News
Your bite-sized update on the people news and moves featured on Gorkana News this week. Rachel Gilley takes over as Bite UK MD Rachel Gilley has taken over as MD at Bite UK [...]
Rachel Gilley takes over as Bite UK MD
Rachel Gilley has taken over as MD at Bite UK following the departure of Kath Easthope, who is currently on extended maternity leave. Easthope departed the Next 15-owned firm [...]
Fourth Day PR wins brief with City of Hamburg
Fourth Day PR has been selected to support Hamburg Marketing with media relations in the UK and the US, as the organisation looks to promote Hamburg as a business and [...]
MHP Communications opens new Singapore office
MHP Communications, part of the Engine Group, has opened a new Singapore office to meet growing client needs in Southeast Asia. It follows MHP’s expansion to Frankfurt, and [...]
Brazen wins brief to make Lyons Coffee Bags famous
UCC Coffee has hired Manchester-based Brazen to raise the profile of its 100-year-old Lyons coffee brand. The agency has already enlisted TV star Melanie Sykes to front its [...]
Kaizo hired to launch Blavatnik Awards for Young Scientists in UK
Kaizo has been hired by the New York Academy of Sciences to launch the Blavatnik Awards for Young Scientists in the UK. The academy says the awards will bring over £10 million [...]
Atomic wins ticketclever.com brief
Atomic, the consumer and tech division of Grayling, has been appointed by new rail ticket retailer ticketclever.com as its retained PR partner. The new brief follows a [...]
60 seconds with Edelman’s Nick Barron
Nick Barron, UK MD of corporate and financial at Edelman, on hiring non-graduates, fear of fake news and why businesses are having to work harder to gain trust. Earlier this [...]
White Paper: 3 steps to owning the creative idea in PR
In 2017, PR teams are more comfortable than they have ever been in creating the big ideas and building creative structures that make them leaders in the marketing mix, but [...]
Refresh PR wins Gourmet Meat Club brief
Gourmet Meat Club has appointed Refresh PR and creative agency Modern English to lead a new campaign to raise awareness of its membership-based gourmet meat delivery service. [...]