Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
The simple “framework” that powers award-winning PR campaigns
Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision [...]
Bland PR wins Pollen + Grace brief
Healthy food company Pollen + Grace has awarded its consumer PR brief to Bland PR to increase its national presence. The agency has been tasked with communicating the brand’s [...]
Tavistock welcomes Mark Foxwell as corporate director
Tavistock Communications has appointed Mark Foxwell, a former Cubitt Consulting director, as director of its corporate team. Foxwell spent two years at Cubitt and has also [...]
Creative Shootout 2018 opens for entries
This year’s Creative Shootout award is now open for entries, with a £30,000 brief for hunger charity FareShare on offer for the winning agency team. The winner will also [...]
One to promote Bupa health assessments
Integrated communications agency One has been appointed to deliver a targeted marketing campaign to raise awareness of Bupa‘s health assessment service. The campaign [...]
Opinion: Why “digital footprint” monitoring is essential for crisis management
Digitalis Reputation CEO Dave King discusses the implications growing digital footprints and the free availability of personal information online have for crisis management. [...]
Big Brand Ideas appoints two senior directors
Big Brand Ideas has appointed Abi Owers as head of engagement, and Anna Thomas to lead its PR client strategy and delivery. Owers joins the agency from McCann Manchester, [...]
Tin Man wins brief to promote online art platform Rise Art
Rise Art, an online marketplace that sells and rents affordable, contemporary art from around the world, has appointed Tin Man following a three-way pitch. The agency was [...]
Opinion: Niche consultancies are disrupting the PR industry
Large agencies will have to get used to niche consultancies snapping up their clients, argues Jason Nisse, a former Newgate Communications partner and founder of The Nisse [...]
Last chance to register for Cision’s AMEC measurement month webinar
Slimming World is going to reveal how it boosted its earned media coverage 365% with its AMEC award-winning ‘Dream Weight’ campaign in a Cision webinar tomorrow. [...]
Newgate advises Canyon Bridge on Imagination Technologies bid
Newgate Communications is advising private equity firm Canyon Bridge Capital Partners on its bid to acquire British semiconductor specialist Imagination Technologies. Steffan [...]
Zest PR to promote Shrouds Of The Somme national campaign
Zest PR will promote the Shrouds Of The Somme project, as Britain prepares to commemorate the 100th anniversary of the end of the First World War. The agency will co-ordinate [...]
Forster Communications wins Recycle for London brief
Resource London has reappointed Forster Communications to promote Recycle for London for the next three years, following a competitive pitch. The social change PR agency has [...]
This week’s PR news in brief (18-22 September)
Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week. Earned Media Rising Cision has partnered with PR [...]
Telegraph veteran to head corporate comms at Credit Suisse in Europe
James Quinn, group business editor at Telegraph Media Group, is leaving the organisation after 11 years to become Credit Suisse’s head of corporate comms for EMEA. Based in [...]
Promote PR wins Premiership Rugby brief
Premiership Rugby has appointed Promote PR to help launch a grassroots campaign targeting under-represented groups within the sport. The specialist sports PR agency won the [...]
Opinion: Trust us… we work in brand communications!
Stir MD Alicia Mellish reveals why she believes declining trust is the most pressing issue in PR today – and invites you to a debate the agency is holding on the topic. Just [...]
Meet the Journalist: Alessandro Rossi, Forbes (Italy)
Alessandro Rossi, editorial director at Forbes (Italy), talks to Cision’s Mario Cipriano about its plans for launching an Italian language edition in print and online next [...]