Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Jessie Allen joins MWWPR as associate director
MWWPR has appointed Jessie Allen as an associate director in its London office. Allen will help the agency to expand its media and entertainment portfolio, strengthening its [...]
Foco wins NOMO content marketing brief
Payment technology provider NOMO has enlisted fintech PR and marketing agency Foco to create its B2B content, following a competitive pitch. NOMO, a new product from DOCOMO [...]
Saucony Originals appoints Brandnation PR and Social
Brandnation PR and Social has been appointed to handle the PR for heritage trainer brand Saucony Originals. The agency will target men’s and women’s fashion-led [...]
Opinion: The key growth opportunities for PR in 2018
Zoe Ogilvie, director of BIG Partnership, outlines what she sees as the key growth areas for PR in 2018, including green energy, PR measurement, video content and more. I’m [...]
This week’s PR news in brief (15-19 January)
Here’s our round-up of essential PR news stories and features from the past week, including Good Relations’ Huw Morgan, account wins for Kaizo and Skout, and new [...]
Vested appoints former FTI Consulting MD as UK CEO
Vested has appointed Elspeth Rothwell, a former FTI Consulting MD, as its UK CEO. Rothwell will run the firm’s European operations following Vested’s acquisition of Templars [...]
Society of Editors debates the crisis in our courts and how to solve it
An expert panel discussed how to safeguard British court reporting in the age of digital media at this week’s Society of Editors seminar, Cision’s Josh Gray reports. This [...]
Greentarget hires Jamie Brownlee as director
Financial services comms specialist Greentarget has appointed Jamie Brownlee as director. Brownlee will work alongside the consultancy’s existing directors to help [...]
Lucre to help launch cupcake range
Independent cake manufacturer The Cake Crew has appointed The Lucre Group to support the launch of its first cupcake range. The agency will engage in a number of PR [...]
Milk & Honey PR promotes Jo Cresswell to associate partner
Milk & Honey PR has promoted Jo Cresswell to associate partner. Cresswell (pictured above) joined Milk & Honey PR last March as client director and was formerly head [...]
Meet the Journalist: Investigative journalist Emma Youle
Archant’s Emma Youle talks to Cision’s Simon Stiel about her work, why investigative journalism is a vital public service and how PRs can partner with investigative reporters. [...]
Stand Agency to create campaign for children’s charity
Charity SOS Children’s Villages UK (SOSUK) has appointed Stand Agency to develop a campaign for its 50th anniversary. The agency has been tasked with creating a PR and social [...]
Mason Williams Communications wins IMC Toys brief
Toy manufacturer IMC Toys has appointed Mason Williams Communications to handle its UK PR and media relations, following a competitive pitch. The agency will target trade and [...]
PR Case Study: Clarion Communications – The Grand Cork Experiment
Clarion Communications concocted this elaborate social experiment to increase preference for natural cork stoppers among wine drinking consumers. Campaign: The Grand Cork [...]
Faith PR adds secure communications specialist to its client roster
Faith PR has added Adare SEC, a technology-led specialist in securely printing and distributing documents, to its client roster following a competitive pitch. The firm has [...]
Gorkana Jobs relaunches with new features
Gorkana Jobs, the go-to job site for PRs and journalists, has relaunched as Cision Gorkana Jobs with an enhanced offering and new features which allow media job seekers to [...]
The View wins DogFest 2018 festivals brief
Fitz All Media has appointed The View to handle PR for DogFest, three festivals aimed at dog-lovers and their pets. The agency has been tasked with creating consumer and trade [...]
Tin Man to promote Thriva’s blood test kit
Preventative healthcare service Thriva has appointed Tin Man following a competitive pitch process. The agency has been tasked with creating a campaign to raise brand [...]