Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Greenbrook hires Sunday Times journo
Business Reporter Matthew Goodman, who has worked the private equity beat at The Sunday Times for thirteen years, is to join the senior team at Greenbrook Communications. [...]
Gorkana meets…The Telegraph’s music editor
Bernadette McNulty, music editor at The Telegraph, on her diverse readership, reviewer shenanigans and why PRs shouldn’t differentiate between print and online. As well [...]
Gorkana meets…the Daily Mirror’s head of social
Alex Hudson, head of social content at the Daily Mirror, on why everyone will end up being a social content journalist, the importance of exclusivity and the growing [...]
Adam Clyne joins Weber
Weber Shandwick has appointed TVC’s Adam Clyne as head of digital in EMEA. Adam, who will be based in London, will lead digital operations across Weber Shandwick’s 33 [...]
10 pitching tips for Christmas
Pitch your way to more and better coverage in 2015 with these tips from Gorkana briefings and interviews over the last six months. Go with the personal touch Cosmopolitan’s [...]
Frank promotes Apprentice winner
Frank is handling the personal PR for 2014 Apprentice winner Mark Wright, as well as promoting his new business venture. The final episode of The Apprentice, in December, saw [...]
Gorkana meets…BuzzFeed
Tabatha Leggett, senior staff writer at BuzzFeed, on the ever-growing news team, the importance of shareability and why PRs should never send pre-written listicles. You [...]
Gorkana meets…Love Sunday
Zoe Cripps, beauty writer at Sunday People supplement Love Sunday, on making life easier for readers, why she loves a launch event, and plans for more YouTube content. Love [...]
Gorkana meets…Al Jazeera Sport
Elise Holman, sports producer for Al Jazeera English, on starting her broadcast career aged 14, why PRs need to think global when pitching, and dreams of interviewing Sir Alex [...]
Gorkana meets…Trinity Mirror
Samantha Cope, creative editorial director at Trinity Mirror, on the rise of content-driven partnerships, immersion sessions with PRs and keeping pace with phenomenal audience [...]
Gorkana meets…Sky News Entertainment Week
Amy Hitchcock, entertainment producer at Sky News, on launching a new programme, providing those water cooler moments and why you can be intelligent and still have a healthy [...]
Gorkana meets…The Sun’s environment editor
Ben Jackson, environment editor at The Sun, on climate change, covering issues with a lack of fear and why PRs should avoid salami-slicing stories. You were appointed the [...]
Gorkana meets…Yorkshire Post Newspapers
Rebecca Whittington, head of news for Yorkshire Post Newspapers, on driving digital content, retaining grassroots news and why PRs need to connect their pitch to the newspaper [...]
Gorkana meets…BBC Radio 1 and 1Xtra’s Newsbeat
Louisa Compton, editor of BBC Radio 1 and 1Xtra’s Newsbeat, on her youthful audience, why she doesn’t want quirky story pitches, and launching a radical new [...]
Gorkana meets…Adam Hay-Nicholls
Ahead of the Monaco F1 Grand Prix this weekend, Gorkana catches up with Adam Hay-Nicholls, motoring journalist and Formula One correspondent for Metro, on being the king of [...]
Gorkana meets…The Scotsman Online
Patrick McPartlin, deputy digital editor at The Scotsman, on covering news during a momentous year for Scotland, why PRs are essential for feature content and playing up the [...]
Gorkana meets…Evening Standard food editor
Victoria Stewart, food editor at the London Evening Standard, on balancing print and online content, why PRs should summarise press releases and her favourite London eateries. [...]
Need to Know: Esquire.co.uk
Sam Parker, deputy editor of Esquire.co.uk, on the redesign of the award-winning website, reaching half a million MUUs and what PRs can do to help with content. You moved over [...]