Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
The Gorkana Weekly Industry News Brief: 16 to 22 April 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
News coverage drives charity campaigns, finds Gorkana survey
Gorkana’s first Charity Attitudes Benchmarking Survey shows how positive and negative media coverage can affect charity campaign success and, in particular, how positive media [...]
Sunfly Karaoke appoints Quite Great PR
Sunfly Karaoke, provider of karaoke hardware and music tracks, has appointed Quite Great to handle its communications. In addition to handling Sunfly’s PR, Quite Great [...]
Countryfile’s live event appoints House PR
Ahead of the launch of Countryfile Live, SME London Ltd, under licence from BBC worldwide, has appointed House PR to lead and activate the PR strategy around the first event. [...]
Virgin Holidays appoints Kelly Grindle as PR lead
Virgin Holidays has appointed Kelly Grindle as a PR lead as it looks to refresh its external communications. Grindle will be responsible for overseeing all PR and external [...]
RNLI Mayday campaign goes to Red Consultancy
The RNLI (Royal National Lifeboat Institution) has appointed Red Consultancy to support its Mayday fundraising campaign, after a competitive pitch. Annually, the charity runs [...]
instinct pr wins Monster Jam account
Monster Jam, which claims to be the world’s largest monster truck tour, has appointed instinct pr, a London-based consumer PR agency, to handle its comms. The Monster [...]
Gorkana meets… Metro Features Desk
With the launch of a new daily Eat & Drink section in today’s Metro UK, commissioning editor (features) Jenny Stallard talks to Gorkana‘s Caleb Greenland about [...]
Rooster briefed by news service Upday
Axel Springer-backed news platform, Upday, has appointed Rooster to build brand and product awareness in the UK. Rooster is set to position Upday as an innovator among the UK [...]
Zakti drafts in PR support
Claire Etchell, founder of marketing and PR industry blog NakedPRGirl, has been brought in by fitness fashion brand Zakti to launch its SS16 menswear range, as well as promote [...]
Hospice charity Care2Save hires Refresh PR
The Care2Save Charitable Trust has brought in Refresh PR, alongside brand and comms firm Thrive Creative and digital agency Reason Digital, to lead a number of creative [...]
Cow PR to launch Festival of Learning 2016
Cow PR has been chosen by the Learning and Work Institute to launch the 2016 Festival of Learning, which aims to get more adults to take part in learning. Festival of [...]
Gorkana Meets… Risk.net
Duncan Wood, Risk.net‘s editor-in-chief, talks to Gorkana‘s Niall Davies about structural changes within the title, his new role and how PRs can pitch to him and [...]
PR Case Study: #directfix
When car and household insurance company Direct Line wanted to enhance its “fixing” proposition, Unity took on the challenge to see just what the company could [...]
John Gisborne joins FleishmanHillard Fishburn
FleishmanHillard Fishburn has appointed MHP’s former MD and head of global health, John Gisborne, as MD of its healthcare team. Gisborne joins FleishmanHillard Fishburn’s [...]
JLL appoints Farrer Kane to build corporate profile
Global property consultancy JLL has appointed Farrer Kane to help build the profile of its corporate solutions team across a range of targeted sectors. Farrer Kane is set to [...]
Burson-Marsteller acquires majority stake in Effect PR
Global publication relations and communications firm Burson-Marsteller has agreed to acquire a majority stake in Turkish communications agency Effect PR. Headquartered in [...]
Storm promotes New Covent Garden Market redevelopment
Storm Communications has been appointed by New Covent Garden Market, as part of a seven year regeneration project for the UK’s largest fruit and vegetable wholesale market. [...]