Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
The PHA Group to nurture Parentkind’s brand transformation
PTA membership charity Parentkind has appointed the PHA Group to oversee its brand transformation following a competitive pitch process. The agency will support the [...]
The Investment Association makes two hires to corporate affairs team
Investment trade body The Investment Association (IA) has appointed Anisha Patel as head of communications and Hannah Marwood as head of government affairs. Joining the [...]
Pitch Marketing Group to promote horse racing to under-18s
Promotional body Great British Racing has appointed Pitch Marketing Group to promote its Under 18s Race Free initiative, following a competitive pitch. Pitch PR will deliver [...]
60 Seconds with Another Word’s Lynda Redington
Lynda Redington, co-founder of Another Word with Nichola Mughal, explains why the pair started their own agency, their successes and challenges so far and ways in which [...]
Sustainable technology firm appoints Farrer Kane
Farrer Kane has been appointed to lead media relations activity for Econic Technologies, a British catalyst technology company. The agency has been briefed to raise the media [...]
Stylist: We want our Visible Women campaign to make a difference
Lisa Smosarski, Stylist’s editor-in-chief, detailed how the brand is using its voice to highlight issues affecting its readership at an exclusive Cision media briefing on [...]
Social Sugar wins Cash Converters’ PR account
High street pawnbroker Cash Converters UK has awarded Social Sugar its largest PR account to date, following a competitive pitch. For the next 12 months, the agency will [...]
Frank scores RFU’s London Sevens brief
The Rugby Football Union (RFU) has appointed Frank to handle its ongoing PR in the build up to this year’s HSBC London Sevens event at Twickenham in June. Frank will deliver a [...]
Opinion: Why we’re taking a stand with CALM to prevent male suicide
Adam Mack, UK CEO at W, discusses the agency’s commitment to its work with the Campaign Against Living Miserably (CALM) and what he hopes the campaigns achieve. Unless [...]
Skout to handle Miele’s B2B comms
White goods manufacturer Miele has appointed Skout to handle its UK B2B integrated comms brief, which will feature a series of PR, digital marketing and social media [...]
Michael Stott joins Lansons as head of public affairs
Lansons has appointed Michael Stott, a director of public affairs at Hill+Knowlton Strategies, as its head of public affairs and board director. Stott will join the agency [...]
This week’s PR news in brief (26-29 March)
Here’s a round-up of the week’s essential PR news and features, including an interview with Forbes Europe’s Alex Wood, Cision’s EMIA present Abe [...]
Stand Agency wins Youth Sport Trust brief
The Youth Sport Trust has appointed Stand Agency to create a social and content focused comms campaign for its School Games programme. The agency will work with influencers [...]
Patricia McDonald joins Weber Shandwick as strategy and insights MD
Weber Shandwick has hired Patricia McDonald, Isobar’s former chief strategy officer, as its UK MD of strategy and insights. McDonald’s career spans over 20 years at many of [...]
How communicators can master modern media relations
“Sorry, I’m really busy and can’t talk to you right now, please send it over in an email and I’ll get back to you.” For a media relations practitioner, this is groundhog day. [...]
Former Daily Mirror deputy news editor joins 4media Group as head of news
Piers Eady, a former Daily Mirror deputy news editor, has joined 4media Group as head of news to lead its print and online offering. In the newly formed role, Eady will help [...]
Hacks and Flaks prepare for football and netball battles
A titanic clash of industries moves from the office to the great outdoors next weekend, as PRs and journalists limber up for the annual Hacks vs Flaks Easter Sports Day. Both [...]
The Lucre Group wins six-figure dog food brief
Premium pet food brand True Instinct has handed a six-figure brief to The Lucre Group’s home and lifestyle division. The agency will introduce True Instinct to UK trade and [...]