Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Nissan’s Stuart Jackson: ‘Tell a story well and it will fly’
Stuart Jackson, Nissan’s VP of comms, tells Gorkana about the lessons that have stayed with him since helping to launch the joint venture between Orange and T-Mobile in 2012 [...]
Joe Burgess joins Yellow Jersey PR
Yellow Jersey PR has hired Joe Burgess as a consultant from Hudson Sandler. Burgess, who has experience working in the financial services sector, advising UK and international [...]
Hanover appoints Alastair Gornall as first non-exec chair
Hanover has named Blue Rubicon’s former chairman, Alastair Gornall, as its first non-executive chair, as part of the agency’s international expansion plans. Gornall founded [...]
Look Fabulous Forever hires PHA Media
PHA Media has been appointed by make-up brand Look Fabulous Forever to manage its comms activity throughout 2016. Since its initial launch in 2013, Look Fabulous Forever has [...]
Palm PR promotes Simplee Aloe
Food and drink agency Palm PR has been appointed by drinks brand Simplee Aloe to help grow its share of the UK juice category. Simplee Aloe offers a range of “all-natural [...]
PR agencies make the case for leading digital activity
Digital network SoDA ‘s 2016-2017 Digital Outlook Study highlights that brands, or clients, are handing their digital budget to agencies more frequently, and the [...]
AppLovin hands UK PR brief to Dimoso
AppLovin, a US-based mobile marketing platform that provides automation and analytics for brands that want to reach new consumers on mobile, has brought in Dimoso to handle [...]
The Gorkana Weekly Industry News Brief: 28 May to 3 June 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Heineken bolsters UK corporate team
Heineken, the beer and cider business, has bolstered its UK corporate relations team with a new head of public affairs and an internal promotion. Sophie Goodall will join the [...]
Beattie to add digital team to its Edinburgh office
Beattie is adding a digital team to its Edinburgh office due to the city’s growing international reputation for digital marketing and the subsequent demand for digital talent [...]
Headland wins global banking group MUFG
MUFG (Mitsubishi UFJ Financial Group), a global banking group, has appointed Headland to handle its corporate communications brief in the UK. Headland,and the in-house team at [...]
Essays throw spotlight on Portland’s EU Referendum advisers
In order to highlight its specialist services and advisers, communications consultancy Portland has released a set of essays, from major figures in the European debate, [...]
Hudson Sandler to handle LTG’s corporate and financial PR
Integrated e-learning technology and services provider, Learning Technologies Group (LTG), has hired Hudson Sandler as its retained financial and corporate PR adviser. The [...]
Citigate Dewe Rogerson enhances consumer PR team
Eulogy’s Katie Moran has joined Citigate Dewe Rogerson as a director in its consumer PR team, with a brief to grow its existing portfolio of consumer clients. Moran has more [...]
Brazen to re-launch Chewits
Confectionery company Cloetta has hired Brazen to promote its portfolio of sweet brands, which include Chewits, Goody Good Stuff and Frozn, in the UK. Brazen will launch a [...]
UKTV names marketing and comms chief
UKTV, the UK’s largest multichannel broadcaster, has promoted its comms director, Zoë Clapp, to chief marketing and comms officer. Clapp has been briefed to lead UKTV’s [...]
Opinion: Four ways to inspire creativity in your PR campaign
“Creativity is the standard that sets people in PR apart”, says Sophie Chadwick, account director at PR and creative agency Peppermint Soda. With the majority of [...]
PRCA’s Wales Group announces new chairman
Following the separation of the PRCA’s South West and Wales Groups, the Wales Group has appointed Sharon Flaherty as its new chairman. Flaherty is the founding director [...]