Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Refresh PR appointed by insureTAXI
Refresh PR will create and implement a communications campaign for UK taxi insurance broker, insureTAXI. The aim is to generate news stories and creative content for national [...]
W launches Carabao energy drink in the UK
South-East Asian energy drink brand Carabao has selected W to lead its UK comms, as it gears up to launch a multi-million-pound UK marketing campaign and three-year [...]
MSLGROUP strengthens UK leadership team
MSLGROUP, Publicis Groupe’s global PR firm, has strengthened its UK consumer offer with a number of appointments, including Amber O’Connor as global and EMEA director [...]
Golin announces winner of ‘unternship’ placement
Art student, Chloe Abrahams, is the winner of Golin’s unconventional internship programme, which includes a two-month adventure. In an effort to encourage diversity among its [...]
Datcom hires Shooting Star
IT services and support company, Datcom, will collaborate with Shooting Star to deliver its PR strategy. Hannah Birdsall, marketing executive at Datcom, said: “I’m looking [...]
Behind the Headlines with The Spa PR Company’s Tracey Stapleton
Tracey Stapleton, MD of The Spa PR Company, on the importance of developing the agency’s role beyond PR, being a great list maker, the thrill of achieving a media [...]
PRCA, ICCO and AMEC launch group for testing the Integrated Evaluation Framework
The PRCA, ICCO and AMEC are setting up a global working group to provide feedback on AMEC’s Integrated Evaluation Framework which was launched at the London AMEC summit on 16 [...]
Gorkana’s Cannes Lions 2016 round-up
This year’s Cannes Lions festival may have highlighted the challenges PR agencies face to get recognition at the event but, as ever, there were wins to celebrate and [...]
Apprentice winner chooses Positive Communications
Dr Leah Totton, winner of the BBC TV series The Apprentice in 2013, has hired Positive Communications to handle her PR. After winning The Apprentice in 2013, Totton, already a [...]
Aduro to celebrate anniversary of Mr. Men
Aduro Communications has been chosen to deliver an anniversary campaign around this year’s 45th birthday of the Mr. Men family brand. The brief from Sanrio, owner of the Mr. [...]
PRCA’s Francis Ingham: ‘Cannes 2016 will not be remembered with pride’
After only five of 84 PR Lions were awarded to PR agencies at this year’s Cannes Lions festival, PRCA’s director general, Francis Ingham, discusses his [...]
Trainline names European comms lead
Trainline has appointed MSLGROUP London’s Victoria Biggs as European director of comms. She takes on her new role in August with a brief to drive brand awareness in the UK and [...]
Gorkana’s Referendum round-up of key influencers and coverage
As Gorkana publishes the EU Referendum Media Digest after the landmark results, here are the figures across mainstream and social media and the top Tweets around the [...]
The Gorkana Weekly Industry News Brief: 18 to 24 June 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Corporate Engagement Awards go to Primark, Channel 4, FTI and more
Primark, Channel 4, FTI Consulting were among the winners at this week’s Corporate Engagement Awards 2016. High street retailer Primark won the Grand Prix with its [...]
Fava Mill of Finland appoints Mason Williams
Manchester-based Mason Williams Communications has been appointed by Fava Mill of Finland to launch new products in the UK. The Fava Bean product range includes a series of [...]
Go big! A PRs view from the Cannes Glass Lion judging
As the only PR on the 10-strong judging jury for the Glass Lion: The Lion for Change at Cannes this year, Mary Whenman, President Women in PR and Communications Director, [...]
Stature PR appointed to handle Winter Olympia Art & Antiques Fair
Event organiser Clarion Events have hired Stature PR to promote the 26th Winter Art & Antiques Fair in London’s Olympia. This will be the ninth show that Stature PR [...]