Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Debenhams brings PR in-house
Debenhams is taking its PR activity in-house, with director of PR Christine Morgan heading up an expanded PR team. The move will see women’s and children’s fashion and homes [...]
What robo-journalism means for PR
The Washington Post has revealed that it will use ‘robot’ reporters to produce simple data stories during The Olympic Games in Rio and joins an increasing group of [...]
Gorkana meets… IBS Journal
Scott Thompson, senior editor at financial technology title, IBS Journal talks about B2B journalism, the highs and lows of the job and the changes currently affecting the [...]
FastPay chooses Propeller PR
FastPay, which provides working capital to fast-growing digital media companies, has chosen Propeller to head up its UK PR. Propeller will introduce FastPay to the UK market [...]
Manifest promotes Macmillan Cancer Support’s World’s Biggest Coffee Morning
Macmillan Cancer Support has brought in Manifest to create and execute a PR stunt for its annual World’s Biggest Coffee Morning, which takes place on Friday 30 September this [...]
Bell Pottinger wins fintech duo
Ripple, the financial technology platform, has appointed Bell Pottinger as its European agency. Claudia Bate, who recently joined the agency as partner, will lead the Bell [...]
House PR wins Beano network brief
House PR will lead on the launch of the Beano as a children’s entertainment network. Beano Studios will create, curate and deliver entertainment for kids across multiple [...]
Babel PR opens second UK office
London-based tech PR agency, Babel has announced the opening of its second UK office in Cambridge. The office will support two new clients based in the region, in addition to [...]
The Lifestyle Agency to launch member’s club Albert’s
South Kensington-based member’s club Albert’s has appointed The Lifestyle Agency to handle the PR around its official opening next month. Albert’s was founded by Piers Adam, [...]
Diffusion to handle UK launch of chia seed-based drink wow
Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch. wow is [...]
Gorkana meets… Investors Chronicle
John Hughman, editor of Investors Chronicle, talks about his passion for well-researched, analytical and long-form journalism, and the opportunities for PR professionals to [...]
FTI Consulting chosen for LoopUp IPO
After being retained on a financial comms brief, FTI Consulting will handle the UK IPO of web conferencing software provider, LoopUp Group. London-based LoopUp has announced [...]
FleishmanHillard Fishburn appoints new creative director
FleishmanHillard Fishburn has appointed a new creative director and partner, Kevin O’Sullivan. O’Sullivan previously held a head of creative role at Bell Pottinger, and prior [...]
60 Seconds with Simon Hayes, director at Redleaf Communications
In June 2016, insurance specialist Simon Hayes became director at Redleaf Communications. He talks to Gorkana about the move, his ambitions for the industry and his early [...]
The Gorkana Weekly Industry News Brief: 30 July – 5 August 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Three ways Instagram Stories will be useful in PR
Instagram’s latest platform update, ‘Stories’, which allows users to upload temporary photos and videos, has caused a burst of online debate this week. While users argue about [...]
Yazoo owner hires Mercieca
FrieslandCampina UK, the company behind consumer brands Yazoo and Optiwell, has appointed Mercieca to manage PR for its ongoing health and nutrition programme. With a brief [...]
Hatch Communications appoints social media lead
Leeds based PR, social, sponsorship and events agency Hatch Communications has appointed Umpf’s Matthew Balmforth as its head of social media. Joining the agency on the back [...]