Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
TASTE announces new leadership team
London-based food and drink comms agency TASTE has restructured its leadership team with the appointments of Bite’s Ricky Davison, Spider PR’s Charlotte Joseph and We Are [...]
60 Seconds with Tom Coombes, Cognito
Tom Coombes, CEO and founder at finance-focused PR and marketing firm Cognito, talks to Gorkana about his experiences managing an international agency, the challenges he has [...]
Opinion: How PRs can make the most out of branded content
Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand the difference if you are to make the most of [...]
Triple S Group hires FA’s Mark Whittle to lead PR company
Triple S Group, the management group for Wayne Rooney, has appointed the FA’s former head of media, Mark Whittle, as MD of its newly-formed PR company, Triple S [...]
MHP appoints two new directors to health division
MHP Communications has hired Timothy Goodman and Stephanie Snow as directors in its health division. Goodman spent 14 years with major pharma company Pfizer in a variety of [...]
PR Case Study: The Banana Ban
Tricker PR drove ticket sales for the Scottish Traditional Boat Festival with a low budget campaign inspired by ancient mariner superstitions that saw bananas banned in a [...]
John Doe launches dedicated influencer division
John Doe has launched a global influencer division called John Doe_i, which the agency says will drive influencer activity across its client base. Services provided by John [...]
Pete Davies launches B2B PR agency Sugar
Former RMS PR director Pete Davies has launched a new Manchester-based PR agency called Sugar, with six new clients. Davies has spent the past the past 15 years at RMS PR, [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR features, including opinion, news analysis, event write-ups and insights, on Gorkana News this week: Insight: CNBC’s Arjun Kharpal on [...]
Halfords appoints Teneo Blue Rubicon for financial PR
Teneo Blue Rubicon has been appointed financial communications and investor relations agency for cycling and motoring retailer Halfords. The agency will provide support across [...]
This week’s top account wins
Your bitesize update on the latest account wins featured on Gorkana this week: Motorcycle manufacturer Triumph Motorcycles has handed a UK PR and social brief to automotive [...]
Yellow Jersey supports Golfbreaks.com on mini-bond launch
Golf travel company, Golfbreaks.com, has appointed Yellow Jersey PR to provide media relations and communications support for the launch of its second mini-bond. Yellow Jersey [...]
In-house digital budgets on the rise claims PRCA’s Digital PR and Comms Report
The PRCA’s 2016 Digital PR and Comms Report, which launched yesterday, has revealed a 9% increase in in-house digital budgets over the past year. The mean percentage of [...]
London Transport Museum Retail hires instinct pr
London Transport Museum Retail has selected instinct pr to handle the PR for some of its new Christmas product ranges and the launch of its revamped e-commerce website. [...]
Opinion: US Vogue vs Bloggers – what it could mean for brands
Jenny Tsai, founder and CEO at influencer marketing platform Wearisma, and a former director at magazine publisher Hearst, says the recent US-based “Vogue vs. bloggers [...]
This week’s top people news
Your bitesize update on the latest People News and Moves featured on Gorkana this week: Omnicom-owned Portland has hired former Ketchum director Daniel Beach as director at [...]
Cartoon Network briefs Tin Man for new Ben 10 series
Cartoon Network has brought in Tin Man to handle the launch of the new series of its animated children’s series, Ben 10. Ben 10 features Ben Tennyson, who discovers an [...]
Neville McCarthy Associates wins Sushi Gourmet brief
Asian hot food service provider Sushi Gourmet has brought in Neville McCarthy Associates to handle its UK PR and comms activity. Sushi Gourmet, owned and managed by the Hana [...]