Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Gorkana meets… The Pool
In 2015, Sam Baker and Lauren Laverne, founders of The Pool, revealed their new multi-media platform for women “too busy to browse” to a packed out Gorkana media [...]
Co-op Food hands retained PR brief to M&C Saatchi PR
The Co-op’s food business has appointed M&C Saatchi PR as its retained PR partner, after the convenience retailer announced that it was going back to “Being Co-op”. [...]
Rostrum expands with three hires
Corporate PR agency Rostrum has hired Karen Clark as an account manager and Chloe Brown and Gayle Tupaz as account executives across its corporate and professional services [...]
Forster hired to help tackle human trafficking in the UK
Forster Communications has been selected by Shiva Foundation to help promote its work to tackle human trafficking and modern slavery in the UK. Established in 2012 by Shiva [...]
We Are Social names head of strategy
Global social media agency We Are Social has brought in Adjust Your Set’s Harvey Cossell as head of strategy. Cossell has spent the past three years as strategy director at [...]
Babel PR promotes Matt Humphries to UK MD
Babel PR, an integrated technology PR and communications agency, has promoted Matt Humphries to UK MD. Humphries has been with Babel since 2008, and will now head up the [...]
Energy UK appoints Abbie Sampson to lead its communications team
Abbie Sampson, head of news at Which?, will join Energy UK as a director of external affairs at the start of the new year. Sampson was previously chief press officer at [...]
WHSmith hands Christmas brief to Another Word Communications
WHSmith has appointed Another Word Communications to provide PR support in the lead up to Christmas. The agency will report to Laura Wildish, marketing manager at WHSmith, and [...]
Go Barefoot appoints Three Little Birds
Travel tour operator Go Barefoot Travel has appointed Three Little Birds PR and Business Development to build awareness of its brand in the UK. Specialising in small groups [...]
Morning Advertiser’s Mike Berry joins Fleet Street Communications
The Morning Advertiser’s managing editor, Mike Berry, is joining Fleet Street Communications to take on the newly-created role of head of content. Berry has worked as a drinks [...]
Is PR slow to take advantage of content opportunities?
While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing [...]
Roger Coupe Estate Agent briefs PMW
West Sussex-based marketing agency PMW has been brought on board by Roger Coupe Estate Agent to handle its PR and social media, as the property specialist celebrates its 25th [...]
White Paper: The Power of Video in PR and Comms
The Power of Video in PR and Comms: How communicators and journalists use video to tell their stories As video becomes a favoured format online, an exclusive Gorkana White [...]
Redrow appoints Instinctif Partners to raise corporate profile
FTSE 250 British housebuilder Redrow has appointed Instinctif Partners as its retained corporate PR adviser. Instinctif Partners will support the promotion of Redrow’s [...]
Oman Air hires Four Travel
Oman Air has appointed Four Travel, the travel division of Four Communications, to handle its PR in the UK & Ireland. Four Travel will focus on promoting the international [...]
Opinium hires associate director
Insight agency Opinium Research has hired Andy Easton as associate director. Easton previously worked at Optimisa Research Limited, Albemarle Marketing Research and Gfk. [...]
TVC briefed to help cut number of uninsured drivers
MIB (Motor Insurers’ Bureau) has brought creative agency TVC on board to help reduce the number of people driving without car insurance through a new awareness campaign. TVC [...]
Pagefield appointed to RBLI LifeWorks programme
Royal British Legion Industries (RBLI) has brought in Pagefield to develop and execute a campaign for its LifeWorks programme, which helps veterans return to the workplace [...]