Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Peregrine swoops to make senior hire
Specialist financial services agency Peregrine Communications has appointed Danny Calogero as a director in its London office. Calogero will be responsible for overseeing UK [...]
60 Seconds with Burgess Furniture’s Celine Mallet
Celine Mallet, head of marketing at Burgess Furniture, elaborates on why she joined the company, its new comms plan and how she intends to develop the Burgess brand. [...]
Perez-Barbadillo to support new Pagefield sport division
Pagefield has launched Pagefield Sport and appointed Benito Perez-Barbadillo as a specialist partner to support the new sport division. Pagefield Sport will allow the agency [...]
Opinion: C-suite confidence levels reveal opportunities for communicators
Rhodri Harries, managing director at Kaizo, outlines the results of the Worldcom Confidence Index and what its findings mean for comms professionals. Confidence is often a key [...]
Case Study: The Christmas in July Festival
The Christmas in July team created a collaborative event that enabled journalists and PRs to work efficiently together to launch the year’s Christmas gifts. Campaign: [...]
Munch launches Cartoonito’s Let’s Go Colour campaign
Children’s TV channel Cartoonito has appointed Munch to deliver its Let’s Go Colour campaign, which launched with a pop-up experience in London yesterday. The campaign aims to [...]
This week’s PR news in brief (7 – 11 May)
Catch up on the week’s essential PR news, featuring Mongoose CEO Chris O’Donoghue, a trio of Cultural Comms wins and the ultimate media monitoring buyer’s guide. [...]
Taylor Wimpey Central London extends PR team
Taylor Wimpey Central London has appointed property comms specialist Debbie Standen as head of PR and marketing. Standen will head up Taylor Wimpey’s Central London [...]
Christian Anderson-Ramshall joins Manifest to lead The O Collective
Manifest has appointed Christian Anderson-Ramshall to lead its in-house content division, The O Collective. Anderson-Ramshall is tasked with growing the agency’s creative [...]
Opinion: Why you need to challenge your client
David Morgan, executive chairman of The Mission Marketing Group, discusses why it’s sometimes important to push back against some client demands. The best way for clients and [...]
Edelman enhances its brand purpose offer with two new hires
Edelman has hired Andrew Wilson as executive director, purpose and Mark McGinn as director, brand and social purpose. In the newly created roles, the pair will work with [...]
Mercieca scores Mitchell & Ness account
Global vintage sportswear company Mitchell & Ness International has appointed Mercieca to handle its integrated comms brief. The agency will be responsible for the [...]
Label PR wins Regatta Great Outdoors brief
Clothing company Regatta Great Outdoors has handed its UK press and publicity brief to Label PR, following a competitive pitch. Label PR will focus on influencer outreach, [...]
Meet the Journalist: Investment Week’s Jayna Rana
Jayna Rana, senior reporter at Investment Week, discusses winning her second AIC Trade Journalist of the Year award, what makes the title unique and how she likes to work with [...]
60 Seconds with Mongoose CEO Chris O’Donoghue
Chris O’Donoghue, CEO of Mongoose, elaborates on the agency’s rapid expansion, how sponsorship and PR go together and how a sporting ethos runs throughout the [...]
Rhys Jones joins Blackstock as director
Blackstock Consulting has appointed Rhys Jones as a director to expand its corporate, financial and crisis management offering. Jones will lead the company’s financial and [...]
Property guardian firm PGP appoints Munch
Property guardian company PGP has appointed Munch to generate coverage for the firm in the mainstream and property trade press and profile its founder, Scott Franklin. Munch [...]
Plenty of Fish finds the perfect match in Tin Man
Dating service Plenty of Fish has hired Tin Man as its first agency outside of the US and Canada to tell its story in the UK market. The company has briefed Tin Man to devise [...]