End-of-year round-up: PR account wins (11 December 2017 – 5 January 2018)
The comms industry ended 2017 with a flurry of PR account wins from Frank PR, Newgate Communications, Hudson Sandler and many more. See the full round-up below.
Consumer PR
Batch Organics, a breakfast and frozen smoothie delivery service, has briefed Taste to provide comms support for the launch of its subscription-model products.
Cyprus’ Columbia Beach Resort has appointed Limelight PR as its retained PR agency in the UK and Ireland.
Integrated comms agency One has secured digital contracts from glue brand Gorilla, business sale broker KBS Corporate, skincare brand O’Keefe’s and pension provider NEST.
Coconut Collective has appointed Escapade to manage the PR activity to support the launch of its new organic coconut water and milk product range in the UK.
Frank PR is to develop a comms strategy for The Apprentice 2017 winners Sarah Lynn and James White for their new businesses – Sweets in the City and Right Time Recruitment, respectively. The assignment forms part of the agency’s ongoing work with Lord Sugar.
The Open University has reappointed Text100 as its retained consumer PR agency following a comprehensive tender process. Text100 will undertake a series of creative consumer-facing campaigns, media relations and press office roles to support the university’s brand.
Footwear and accessories brand Ruby Shoo has selected Brandnation to handle its PR. The account will be led by fashion director Jessie Wales, with the agency targeting women’s consumer media, bloggers and influencers.
The Handmade Fair has reappointed Rewired to deliver PR and media relations for its shows in Warwickshire and Wiltshire.
Bike sharing platform ofo has appointed Fusion Media to handle its consumer PR for the UK market. The agency will focus on growing awareness of bike sharing in the UK, as well as engaging specialist, consumer and lifestyle media with the brand.
The Diane Modahl Sports Foundation has retained Henman Communications to build its social media profile, with particular focus on the north-west region.
Twycross Zoo has appointed Gough Bailey Wright as its new full-service agency. It will provide a full suite of services, including PR.
Sports and entertainment agency Mongoose will handle retained comms for cycling performance company Wattbike and bike wheel brand SPENGLE Carbon.
Online local sports searching brand SPRYT has appointed Henman Communications to grow the brand’s social media and online presence.
Corporate PR
Mobile parking app PayByPhone has appointed Manchester-based Sugar PR to communicate the raft of improvements in its new app upgrade.
Aviation services group Air Partner has enlisted The PC Agency to deliver a comprehensive communications strategy across its portfolio of businesses.
Virtual reality experience company Immotion has selected Redleaf Communications to raise its profile as it aims to roll-out its VR platforms across Europe and the USA.
Cloud business management company Sage has appointed Red Lorry Yellow Lorry as its new product and partner PR agency following a four-way pitch.
Mobile job-finding app GIG has selected William Murray Communications to deliver its comms strategy.
Financial PR
Mirriad Advertising has retained Hudson Sandler as its corporate and financial PR adviser. The agency also supported Mirriad on its AIM IPO, which took place on Tuesday 19 December.
Sustainable Technology Investors has appointed Newgate to support the UK launch of the £100 million Nobel Sustainability Growth Fund. The fund is being launched in partnership with the Nobel Sustainability Trust.
Cryptocurrency firm Electroneum has tasked Jargon PR with raising awareness around the digital currency’s launch. It will also handle a wider media relations campaign to generate ongoing coverage for the brand.
