Opinion: Ethics in the PR industry
Adherence to a code of ethics is essential for the health of the PR industry, says Claire Walker, CEO at Firefly Communications. She suggests four top tips to ensure that high [...]
Opinion: Influencer Marketing – you have to earn it!
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s [...]
White Paper: 9 key insights into journalism and social media in the UK
Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used [...]
Opinion: How recruitment can close the PR skills gap
Peter Cobley, managing director at recruitment consultancy Found Us, explains how he thinks talent pipelining could help tackle the PR industry’s skills gap. [...]
Opinion: Keep calm and brave Brexit
In light of Brexit, Kitty Parry, CEO at financial PR consultancy Templars Communications, advises communications professionals around how they can create confidence in the [...]
Opinion: Is Brexit re-writing the rules of corporate risk management?
For public relations practitioners, says John Orme, senior partner and counsellor at Porter Novelli, Brexit necessitates careful risk management. Trying to understand who the [...]
Opinion: How SMEs can get the most from PR
Luke Budka, director at TopLine Comms, tells us the challenges SMEs face when it comes to PR, and what to keep in mind when looking to appoint an agency. The main PR challenge [...]
Opinion: Analysing effective communication and leadership
As the agency publishes its fifth annual Ketchum Leadership Communication Monitor (KLCM) study, Rod Cartwright, director, global corporate and public affairs practice, [...]
Opinion: AMEC 2016: Real measurement never stops
In the week of the AMEC Summit in London, Ben Levine, vice president at Ketchum, shares a reminder that measurement should not be viewed as a single, isolated step in a [...]
Opinion: Four ways to inspire creativity in your PR campaign
“Creativity is the standard that sets people in PR apart”, says Sophie Chadwick, account director at PR and creative agency Peppermint Soda. With the majority of [...]
Pitching to journalists: the good, the bad and the ugly
The rise of digital, social and paid for content has many in the industry talking about new ways of working, but traditional media relations still has a fundamental part to [...]
What can VR do for PR? Ten things you need to know
During a Gorkana webinar yesterday, Matt Glass, co-founder of Cultural Reality Co., and Dynamo’s head of VR, Nick Morey, offered up their top tips for what impact VR [...]
PRs must convey context
At the end of last year, IPSOS Mori released a piece of research claiming the “average” person’s attention span is eight seconds, down from 12 seconds in 2000. Will Spratt, [...]
Journalists reveal most irritating PR jargon
Journalists across the UK and US have revealed the top ten most annoying pieces of jargon they find in emails and press releases from PRs, with “reach out” and “growthhacking” [...]
Plan to ensure PR Award entries shine
In a special Gorkana webinar this week, Red Consultancy MD Emily Morgan and Gorkana’s head of insight Paul Hender explained how to write a prize-winning AMEC Award entry ahead [...]
A guide to influencer marketing
Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including [...]
Gorkana’s Christmas Pitching guide: 8 top tips on how journalists want to be pitched to
With the final news alert for the year, Gorkana rounds up key learnings from our journalist interviews and media briefings over the last six months to help you get the [...]
Seven top tips for running a successful broadcast campaign
National TV coverage is sought after by many brands and businesses. Claire Palmer, head of UK broadcast at TVC Group, offers her top tips for gaining that piece of [...]