Why taking ‘calculated risks’ helps brands stand out at trade shows
At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. [...]
Simpatico PR expands into US with account win
Simpatico PR has won Adloox, an anti-advertising fraud technology company, as it launches a US practice in New York. Dori Pasternak-Busell will lead Simpatico’s US business. [...]
Simon Darby joins PLMR executive team
Simon Darby has been hired as a senior account director at Westminster and Edinburgh-based communications agency PLMR, and will head up one of the company’s core consultancy [...]
British leather brand Smith & Canova hires Bright Light PR
Bright Light PR has been chosen to handle the PR for British heritage leather and accessories brand Smith & Canova. Bright Light PR will raise the profile of the story [...]
Canadian coffee shop Tim Hortons hands UK brief to Spider PR
Spider PR has been handed a six-figure PR and social media brief by Tim Hortons, as the Canadian coffee shop chain launches in the UK this Spring. Tim Hortons currently has [...]
Snell Advanced Media appoints Bubble & Squeak
Bubble & Squeak will handle communications for Snell Advanced Media (SAM), which designs and develops solutions for the media production market. Broadcast PR agency Bubble [...]
tpf wins PR brief for Book People
Direct bookseller Book People has appointed independent comms agency tpf on a 12-month retained contract, following a three-way pitch. Book People, which launched in 1988, [...]
Most read people news on Gorkana News
Your bitesize update on the latest People News and Moves featured on Gorkana News: MSC Cruises names UK and Ireland PR manager Europe’s biggest cruise line, MSC Cruises, has [...]
Former Weber MD Jo Leah launches the little big agency
Jo Leah, who recently stepped down as MD of Weber Shandwick Manchester after two decades at the helm, is opening a new Manchester-based comms firm called the little big [...]
Opinion: Programmatic PR is here
Adrian Ma, Fanclub PR’s founder, explains programmatic PR and why the PR industry needs to embrace it and understand its media impact. Daniel John Sobieski is a 68-year-old [...]
Opinium Research makes financial and professional services hire
London-based agency Opinium Research has hired Josh Glendinning as a research manager to strengthen its financial and professional services offering. Glendinning joins after [...]
Opinion: how to tailor apprenticeship schemes in PR
Ahead of April 2017’s government apprenticeship levy, Aliya Vigor-Robertson, co-founder at JourneyHR, discusses how PRs can better tailor schemes for new recruits. With [...]
Lynne Hughes joins Clarion to lead Scottish arm
Clarion Communications has appointed a new senior-level account director, Lynne Hughes, to drive the company’s Scotland office, which opened last year. Hughes has both agency [...]
Beano Studios hands Borkowski corporate comms brief
Beano, the comic publisher and children’s brand, has appointed corporate and entertainment agency Borkowski Ltd to devise and deliver a corporate communications strategy for [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week. Insight: 8 tips for communicating to the ‘modern woman’ [...]
Opinion: Engaging the UK’s Polish Community
Ewelina Krzysztofik, MD at 2Sisters PR, talks about the unique challenge and opportunity that communicating with the Polish community in the UK offers. With most Poles [...]
Hacks vs Flaks organisers call for Easter Sports Day teams
The Hacks vs Flaks organisers have made a call for new teams on Easter Sports Day, which takes place this year on Sunday 9 April. The event, which takes place at the Bank of [...]
Totaljobs hands content brief to Frank
Totaljobs has appointed Frank on a retained basis to deliver a series of content campaigns throughout 2017. Totaljobs, described as one of the UK’s most established jobs [...]