Video becomes the main driver for brand loyalty
Well over half (59%) of consumers say they are more likely to develop loyalty to a brand if they watch a video about it that they like, according to new research from video [...]
60 Seconds with Centre for Ageing Better’s Louise Ansari
Louise Ansari, director of communications at charitable foundation Centre for Ageing Better, talks about the opportunities for charity sector communications and building trust [...]
FleishmanHillard Fishburn hires associate director
FleishmanHillard Fishburn (FHF) is strengthening its corporate communications practice with the appointment of Depali O’Connell (Dee) as associate director. O’Connell joins [...]
IPSO appoints two new board members
The Independent Press Standards Organisation (IPSO) has added a lay member, Claire Singers, and an industry member, Mike Soutar, to its board. Singers has 30 years of [...]
FSCS hands PR and public affairs retainer to Hanover
The Financial Services Compensation Scheme (FSCS) – the UK’s statutory compensation scheme for customers of UK authorised financial services firms – has [...]
Betfair appoints CAA Sports to activate FC Barcelona and horse racing partnerships
Betfair has chosen CAA Sports Consulting, a division of entertainment and sports agency Creative Artists Agency (CAA), to activate its global partnerships – including PR [...]
Polyus appoints Hudson Sandler
Russian gold producer PJSC Polyus has appointed Hudson Sandler as its retained adviser for strategic international communications. Managing partner Andrew Hayes and partner [...]
Clarion appoints Tom Fender to advisory board
Convenience retailing expert Tom Fender has joined Clarion’s advisory board. He joins TV personality and Saturday Kitchen regular Olly Smith and Condiment Junkie co-founder [...]
Richard Beck to lead on strategic comms at Nationwide
Richard Beck has been appointed director of strategic planning and external relations at Nationwide. The building society is combining its strategy and stakeholder relations [...]
Most read people news on Gorkana News
Your bite-sized round-up and update on the latest people news featured on Gorkana News: Former news journalist Anthony Barnes has been appointed director of communications for [...]
Jonathan Smith to head up trade team at Cirkle
Jonathan Smith, former associate director at Clarion, is to join Cirkle as director of its 20-strong trade team on 5 December. Smith has 15 years’ experience in trade and [...]
Gorkana meets… Kristine Brabson, GoodHousekeeping.com
Kristine Brabson, site director at Hearst Digital Media publications GoodHousekeeping.com and HouseBeautiful.com, talks to Gorkana about reaching new audiences through digital [...]
Anthony Barnes named comms director for UK Music
Former news journalist Anthony Barnes has been appointed director of communications for lobby group UK Music. Barnes worked for many years as head of showbusiness, media and [...]
Splendid creates VIP Greggs WhatsApp group for pasty lovers
As part of the Greggs Christmas campaign, Splendid Communications has teamed up with the UK’s largest bakery chain to launch an exclusive Greggs WhatsApp group. The ‘Festive [...]
British Property Federation appoints Drew McNeill as public relations manager
Membership body for the UK real estate industry, the British Property Federation (BPF), has appointed Redwood Consulting’s Drew McNeill as PR manager. McNeill is [...]
This week’s top trending features on Gorkana News
Your bitesize update of the best PR opinion, interviews, events and insights on Gorkana News this week: PR Case Study: Fiat Professional Tradesman Trials Fiat Professional and [...]
Opinion: 10 reasons why working in PR is like fatherhood
Lee Bassin, senior producer at TVC Group, has downed his broadcasting PR tools for five months to tackle the most challenging of roles and take on full-time care of his two [...]
Top Italian pasta brand hands UK PR brief to Aduro
Barilla, the largest pasta producer in the world, has chosen Aduro Communications to deliver its first ever UK press and PR support. Worth €3.3bn globally, Barilla sells more [...]