Mobile World Congress helps brands stand out
Mobile World Congress (MWC), which will be held in Barcelona next week (from 22-25 February), is the biggest mobile and technology conference in the world [...]
New opportunities on Twitter for PRs
Twitter reported its financial results for the quarter ending in December 31, 2015 yesterday (10 February), highlighting its hopes for user growth, its focus on marketing and [...]
The key to CSR is authenticity
Corporate reputation accounts for £790bn of the value of businesses in the FTSE 350, according to the latest UK Reputation Dividend Report. Companies have attempted to boost [...]
How #charitytuesday boosts PR
Every week large charities such as Dementia UK, the Big Lottery Fund, Heritage UK and WaterAid, use #charitytuesday to promote their causes via Twitter. As a hashtag, it [...]
Facebook’s results: 3 takeaways for PRs
Facebook reported its financial results for the quarter ending on December 31 2015 yesterday (January 27), highlighting its wide user base, with more than a billion monthly [...]
Retail discounts: how PRs should respond
The line between promotional seasons in retail has become blurred. Who can tell where Black Friday begins and the summer sale ends when there is a concoction of mid-season [...]
Change comms impacts positively on business
In a special Gorkana webinar this week, Ketchum directors David Rockland and Kieran Colville explained how the agency helps businesses change, how it measures change [...]
Davos 2016: how PRs can realise the true opportunity this week’s forum presents
This week’s World Economic Forum (WEF), held in Davos and commonly referred to by its place-name, is both star-studded, including celebrities from Bono to Leonardo [...]
As ‘Blue Monday’ informed news agendas again this year, what opportunities can brands and PRs find in such media concepts?
Blue Monday, the third Monday in January which is apparently the most depressing day of the year, is an annual media concept but it divides opinion. While many brands – [...]
How brands can adapt a successful food and drink PR strategy in the wake of the Government’s latest healthy eating push
Food and drink brands, particularly those aimed at children, are in the spotlight for what they put in their products and how they market them to the public. With the [...]
COP21: What brands can do to stay on the right side of climate crisis coverage
As world leaders meet at COP21 in Paris over the next two weeks to discuss how to tackle the global climate change crisis, the media’s increased focus on the environment [...]