Helen Cable, senior digital consultant at Good Relations, talks about micro influencers, her favourite “rising stars” and why every brand should be using influencers in 2018. Good Relations launched its influencer division at the end of 2016. How has the influencer landscape changed over the past 12 months? And what lessons have you learned? Influencer […]
British watchmaker Fredrick Jackson has appointed Claire Etchell as a PR consultant to promote its lifestyle brand to the press, influencers and bloggers in the UK. “Fredrick Jackson is a brand built on passion, with English refinement and aesthetic flair being key to our ethos,” said Toby Dodwell, founder of Fredrick Jackson. “We are looking […]
Launch has promoted Juliet Cameron to chief operational launcher, making her responsible for the day-to-day running of the business. Joining the agency as director of people and planning three years ago, Cameron has led high profile campaigns for clients including eBay, BP and Hyundai. She has also been the figurehead for Launch’s talent management programme. […]
A focus on quality over quantity is behind CNBC’s rapid digital growth this year, Cristy Garratt, CNBC’s head of social media and digital video, said at yesterday’s Cision media briefing. The broadcaster has seen online traffic to CNBC.com increase 40% in 2017, and its social media following rise 119% since the start of the year. […]
Manifest has appointed Andrew Soar, Saxony Goodwin and Woody Anderson as creative communications director, senior brand strategist and senior account director, respectively. Soar joins Manifest from Unity, where he was a director and head of engagement. He has worked on integrated campaigns for brands including Marks & Spencer, Ben & Jerry’s and Direct Line. His […]
Stand Agency has appointed Nick Osborne as an associate director to lead its financial and professional services division and develop its corporate and B2B accounts. Osborne has extensive experience in developing and managing strategic communications plans for NGO, political and financial sector clients. As head of corporate and social change at Australian agency Keep Left […]
Duke Kunshan University has appointed Newgate Communications to manage UK and European communications for the launch of its first undergraduate programme. The university is a partnership between North Carolina’s Duke University and Wuhan University in China. It is targeting British and European students with a syllabus designed help them respond to the challenges of new […]
It’s 2012, and Erin Deering has just decided to follow her dreams and start her own swimwear company. She packs up her life and moves to Hong Kong with Craig, her fiancé. But with limited resources to put into traditional ad campaigns, she knows she’ll have to get creative if she’s going to make her […]
Beattie Communications has appointed Luke Bull, the former B2B director at WPR, as head of its Midlands operation. With 25 years’ PR experience at leading Midlands agencies, Bull has directed national and international campaigns for B2B clients including materials specialist Morgan Advanced Materials, industrial maintenance firm Brammer and engineering company IMI. Rachel Gladwin, director at […]
BIG Partnership has appointed Darren McLeod as its client strategy director, bolstering its senior team in Manchester. McLeod will support the agency’s client portfolio and work to develop new opportunities across the North West. He joins BIG Partnership from Agent Marketing in Liverpool, where he led the agency’s strategy and planning team. Having led high-profile […]