The phrase ‘Whites Against Trump’ became popular on Twitter in December after African American comedian, W Kamau Bell, asked white Americans to step up and criticise white politicians the same way black people criticise black politicians. Seattle mucisian, Heather Bentley, tweeted her support for the hashtag. #WhitesAgainstTrump quickly hit Twitter’s list of top trends, it was used over […]
To launch the Toy Retailers Association’s DreamToys list, Bastion decided to recreate Christmas day on a mild November morning with a 25-foot Christmas tree surrounded by this year’s most wanted toys. Campaign: DreamToys 2015 Client: Toy Retailers Association PR Team: Bastion Timing: November 2015 Overview Every November, toy retailers come together to announce what they […]
Wez Merchant, founder and MD of Strike Media and Under The Influence Of, on how he knows when a campaign is succeeding, his days being known as Wendy and working on Aqualung’s Strange & Beautiful release. Before I reach the office in the morning, I’ve already… Put my contact lenses in – otherwise I’d never […]
Joanne Hart, investments editor at the Mail on Sunday, on writing about stocks and shares for the paper’s ‘Middle England’ readership, how enthusiasm goes a long way when pitching into her Midas column and wanting to cover businesses with growth potential. Firstly, can you tell us about your role and remit as the investments editor […]
Facebook at Work, the professional version of the social network, is expected to launch in the coming months, after spending a year in tests. The new service, geared towards workplace collaboration, is nearly identical to its ubiquitous social network, with a scrolling news “feed”, “likes” and a chat service. However, it was underlined that there will […]
Raoul Shah, founder and CEO of Exposure, on his marker for campaign success, his penchant for Japanese food and wanting to learn to fly hawks. Before I reach the office in the morning, I’ve already… Had breakfast with the kids and our new canine addition called Summer, checked Instagram (@raouls), read BBC News & Sport, […]
As world leaders meet at COP21 in Paris over the next two weeks to discuss how to tackle the global climate change crisis, the media’s increased focus on the environment presents an opportunity for brands. However, they need to be genuine and cautious, comms experts warn. Big business has found it hard to get a […]
National TV coverage is sought after by many brands and businesses. Claire Palmer, head of UK broadcast at TVC Group, offers her top tips for gaining that piece of “shiny TV coverage”. “What I really want for this one is to get national TV.” Sound familiar? As most PRs know, achieving that golden piece of […]
Scott Tindle, co-founder of ‘bite-sized’ news service Finimize, on demystifying financial ‘jargon’ for millennials, publishing the two most important pieces of global business news daily and wanting more personal finance content. What is Finimize and why did you decide now was the right time to launch? The main aim is to make financial news more […]
Adam Rubins, CEO of Way To Blue, on the “movement towards mindfulness”, finding success in active social discussions and why there is no reward without risk. Before I reach the office in the morning, I’ve already… Kissed the kids good morning, checked email, flicked through daily editions on Flipboard, Pulse and Feedly and meditated. I’m […]