With the launch of a new daily Eat & Drink section in today’s Metro UK, commissioning editor (features) Jenny Stallard talks to Gorkana‘s Caleb Greenland about the free paper’s newest content, the growth of dating features and why there’s sure to be a raccoon café in Shoreditch some day soon. Describe your role at Metro UK. My title is commissioning […]
Axel Springer-backed news platform, Upday, has appointed Rooster to build brand and product awareness in the UK. Rooster is set to position Upday as an innovator among the UK media and advertising trade press, ahead of the launch of a new mobile advertising offering in June. Rooster will identify relevant opportunities in tech titles and columns […]
Claire Etchell, founder of marketing and PR industry blog NakedPRGirl, has been brought in by fitness fashion brand Zakti to launch its SS16 menswear range, as well as promote its women’s active wear offer. Zakti was launched as a sister brand to outdoor retailer Mountain Warehouse and now has four stores: two in London in Upper […]
The Care2Save Charitable Trust has brought in Refresh PR, alongside brand and comms firm Thrive Creative and digital agency Reason Digital, to lead a number of creative campaigns, including a partnership with Bentley. Refresh PR, Thrive Creative and Reason Digital will work together to raise awareness of Care2Save’s year-long schedule of campaign activity to encourage people around the world […]
Cow PR has been chosen by the Learning and Work Institute to launch the 2016 Festival of Learning, which aims to get more adults to take part in learning. Festival of Learning is a not-for-profit campaign, supported by the European Social Fund (ESF) and the Department for Business, Innovation and Skills (BIS). The campaign encourages and […]
Duncan Wood, Risk.net‘s editor-in-chief, talks to Gorkana‘s Niall Davies about structural changes within the title, his new role and how PRs can pitch to him and the Risk.net “desks”. Can you talk us through the new structure at Risk.net and what brought it about? Risk.net used to be the product of the work that went […]
When car and household insurance company Direct Line wanted to enhance its “fixing” proposition, Unity took on the challenge to see just what the company could fix. With Longford AFC labelled the “worst football team in Britain”, the agency launched a #directfix campaign with the help of England football legend Stuart Pearce to see what could be done for the […]
FleishmanHillard Fishburn has appointed MHP’s former MD and head of global health, John Gisborne, as MD of its healthcare team. Gisborne joins FleishmanHillard Fishburn’s executive committee with a brief to build and enhance the agency’s healthcare team within its global network. With more than ten years’ senior experience, he spent the last seven years at MHP. […]
Global property consultancy JLL has appointed Farrer Kane to help build the profile of its corporate solutions team across a range of targeted sectors. Farrer Kane is set to work closely with the JLL team to promote its research and develop industry insights that highlight the need for business leaders to adopt a strategic approach to […]
Global publication relations and communications firm Burson-Marsteller has agreed to acquire a majority stake in Turkish communications agency Effect PR. Headquartered in Istanbul, Effect has been Burson-Marsteller’s exclusive affiliate partner in Turkey since 2012. It will now become a full member of the Burson-Marsteller network and will be renamed Effect Burson-Marsteller following the acquisition. Effect specialises in corporate and sustainability […]