Digital network SoDA ‘s 2016-2017 Digital Outlook Study highlights that brands, or clients, are handing their digital budget to agencies more frequently, and the majority of them use only two agencies at a time. Comms professionals from MHP, Eulogy and Wolfstar argue the case for PR specialists as first choice for clients when planning digital activity. The […]
AppLovin, a US-based mobile marketing platform that provides automation and analytics for brands that want to reach new consumers on mobile, has brought in Dimoso to handle its UK PR, as part of an international growth strategy. AppLovin’s platform enables brands to use real-time data signals to make “effective” marketing decisions across more than one billion […]
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News. People News UKTV, the UK’s largest multichannel broadcaster, has promoted its comms director, Zoë Clapp, to chief marketing and comms officer. Joe Mitton, former adviser […]
Heineken, the beer and cider business, has bolstered its UK corporate relations team with a new head of public affairs and an internal promotion. Sophie Goodall will join the company in August as the head of public affairs, while Claire Matthews has been promoted to the role of head of responsibility and sustainability. Goodall, who […]
Beattie is adding a digital team to its Edinburgh office due to the city’s growing international reputation for digital marketing and the subsequent demand for digital talent in the region. Laurna Woods, group managing director at Beattie, said: “Edinburgh has a growing reputation as a hub for the digital marketing sector, and we’ve had international clients specifically asking […]
MUFG (Mitsubishi UFJ Financial Group), a global banking group, has appointed Headland to handle its corporate communications brief in the UK. Headland,and the in-house team at MUFG, plan to grow the company’s presence in the EMEA region by raising awareness of the brand and proposition, and by broadening its existing offer to encompass corporate clients. […]
In order to highlight its specialist services and advisers, communications consultancy Portland has released a set of essays, from major figures in the European debate, predicting what might happen in the event of a leave vote at the forthcoming referendum. Portland’s referendum advisers – whose role is to advise clients on their communications strategy before, during, […]
Integrated e-learning technology and services provider, Learning Technologies Group (LTG), has hired Hudson Sandler as its retained financial and corporate PR adviser. The team, led by Cat Valentine, director at Hudson Sandler, aims to build LTG’s profile across national and corporate media. Jonathan Satchell, chief executive at Learning Technologies Group, said: “LTG is well placed […]
Eulogy’s Katie Moran has joined Citigate Dewe Rogerson as a director in its consumer PR team, with a brief to grow its existing portfolio of consumer clients. Moran has more than 14 years’ experience spanning both corporate and consumer clients. She was previously head of client services at Eulogy, where she helped drive new business wins, including […]
Confectionery company Cloetta has hired Brazen to promote its portfolio of sweet brands, which include Chewits, Goody Good Stuff and Frozn, in the UK. Brazen will launch a number of consumer PR campaigns during the year, which will include the re-launch of Chewits flavours this summer. The agency will also create trade-focussed PR campaigns for […]